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The Fear Factor:Engaging Teams in Change ManagementKieran Coughlan
Implementation Consultant
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Fear is a Response to the Unknown
• 39% of organisational change projects fail through employee resistance*
* McKinsey, New York; 2013
39%
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Overcoming Fear of Change
• Talk to those involved in their language
• Tell stories of positive change
• Identify where change brings improvement
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Speak the Language People Understand
• Identify the issues• Communicate the change in terms of the felt impact
• Talk about their context• Discard corporate or technical language
• Collaborate and take feedback• Give those most affected a voice in the process
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Communicate about the Benefits of Change
Tell customer storiesShare stories of improved service and customer satisfaction
Celebrate improvementEncourage internal storytelling about efficiency gains and better workflows
Invite collaborationValue feedback and encourage teams to contribute to ongoing change
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Highlight the Positives
• Less repetitive, manual tasks• Good process management and automation can eliminate
or reduce ‘swivel-chair’ work
• Greater work satisfaction• Less repetitive functions allow business teams to grow into
more engaging activities
• Opportunities for innovation• Increased efficiency and a culture of continuous
improvement create space for better processes
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Nintex Promapp™ Demo
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Reducing the Fear Factor
• Engage the line of business in their language
• Celebrate successes
• Highlight the benefits at all levels
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