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The first part of Innovation
Creativity at WorkEdward de Bono’s Lateral Thinking ™
Presented by:Edward de Bono India
www.edwarddebonoindia.com
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Edward de Bono: The Designer
• M.D., Ph.D. (physiology, medicine, and psychology), Rhodes scholar
• World’s leading authority in the field of creative and conceptual thinking
• Originator of the term Lateral Thinking
• Author of over 60 books in 47 languages
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The Basics BehindLateral Thinking
We are hardwired to be UN-creative.
We need formal tools for breaking out of
patterned thinking.
Everyone can learn how to be more creative
Lateral Thinking gives you the power to create
ideas on demand
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Suggest LateralThinking If You Hear…any of these seven common comments
(The cartoons in this presentation are used with
Permission from the artist, Bob Thaves.)
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Suggest LateralThinking If You Hear…1. Management shoots down all of our
ideas.
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Because Lateral Thinking Will
Give managers the tools to encourage and reward the creative EFFORT that must become a habit before you can get consistently innovative results.
Give employees the tools to assess and improve ideas before submitting them.
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Suggest LateralThinking If You Hear…2. Creative people are a nuisance.
They’re always getting out of line.
Introduction p. 4www.edwarddebonoindia.com
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Because Lateral Thinking WillTeach managers how to perceive creative intrusions as a valuable tool for
checking blind spots and biases. Creative ideas are often jarring.Give collaborative employees the tools to generate creative ideas on demand. You
do not have to rely on a flock of born rebels to “buck the system.”
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Suggest LateralThinking If You Hear…3. We don’t have time to go through
all that trial and error.
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Because Lateral Thinking Will
Teach managers to be alert for new opportunities at every stage as ideas are explored.Give employees tools that speed up the innovation process.
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Suggest LateralThinking If You Hear…4. Creative people are so off-the-wall.
Their ideas are never feasible.
Introduction p. 4www.edwarddebonoindia.com
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Because Lateral Thinking WillGive everyone the tools of provocation and movement so they know how to get
value from initially unworkable ideas.Teach everyone how to harvest, tailor, and shape ideas to make them more
practical.
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Suggest LateralThinking If You Hear…5. This company doesn’t see mistakes
as progress. We quit too soon.
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Because Lateral Thinking WillGive everyone tools to assess and minimize risk.Teach everyone how to perceive failures as necessary steps in the creative process.Enable everyone to learn from their mistakes.
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Suggest LateralThinking If You Hear…6. We don’t know what to be creative
about.
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Because Lateral Thinking Will
Teach all how to develop and work on a Creative Hit List.
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Suggest LateralThinking If You Hear…7. We don’t need new ideas. We’re already aligned
about what we’re doing/where we’re going/how to get there.
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Because Lateral Thinking Will
Teach everyone the absolute necessity of applying the creative process continuously to every strategy, process, assumption, product, and practice, in our rapidly changing world.
Introduction p. 4www.edwarddebonoindia.com
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Lateral Thinking:Four Step Process
Edward de Bono’sCreative Thinking Process
Edward de Bono’sCreative Thinking Process
Results: New Ideas
Select & Define Focus
Capture & Workwith Output
Generate Ideas
GET STARTED
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Lateral Thinking:Options for Access
• Public Seminars
• In-House Seminars
• Certification
• Facilitation
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CONTACT
Edward de Bon India
Email: [email protected]
www.edwarddebonoindia.com
www.genesiseventsindia.com