Download - The Future of Airline Distribution
![Page 1: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/1.jpg)
Future Innovations in Airline
Distribution
Scott Gillespie
Analytical Innovator
![Page 2: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/2.jpg)
Scott Gillespie
o Analytical Innovator
• Scenario modeling of corporate airline contracts
(U.S. Patent)
• Algorithm for clustering hotel data (patent pending)
• Top-ranked airline CO2 emissions calculator
o Founder and CEO, Travel Analytics (‘99-06)
o VP Strategic Initiatives, TRX
o Principal, A.T. Kearney
o MBA, University of Chicago
11/1/2009 2
![Page 3: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/3.jpg)
11/1/2009 3
distribution is
essential speed
contentcapacity
Image © iStockPhoto.com
![Page 4: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/4.jpg)
11/1/2009 4Image © iStockPhoto.com
![Page 5: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/5.jpg)
11/1/2009 5Image © iStockPhoto.com
![Page 6: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/6.jpg)
11/1/2009 6Image © iStockPhoto.com
![Page 7: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/7.jpg)
11/1/2009 7Image © iStockPhoto.com
![Page 8: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/8.jpg)
11/1/2009 8
searches
bookingsand
Image © iStockPhoto.com
![Page 9: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/9.jpg)
11/1/2009 9
Innovations
in Airline
Distribution
Image © iStockPhoto.com
![Page 10: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/10.jpg)
11/1/2009 10
Sears Catalog
circa 1900
A: CRS, then GDS (1953-1976)
Q: How to sell more tickets faster?
![Page 11: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/11.jpg)
11/1/2009 11
Railroad Revitalization
and Reform Act of
1976
A: U.S. Airline deregulation (1978)
Q: How to revitalize the airline
industry?
![Page 12: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/12.jpg)
11/1/2009 12
A: Frequent flyer miles(1980)
Q: How to keep our customers?
![Page 13: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/13.jpg)
11/1/2009 13
A: Revenue Management (1985)
Q: How to increase revenues?
20% Off
All Entrees Served Before 5 PM
![Page 14: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/14.jpg)
11/1/2009 14
Q: How to extend our network?
A: Code-sharing (1989)
Image © iStockPhoto.com
![Page 15: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/15.jpg)
o E-Ticketing (1994)
o GetThere, e-Travel (1994-95)
o ITA’s Search and Faring Engine
(1996)
o Expedia, Travelocity, Cheapflights
(1995-96)
o Google (1998)
o OpenTravel Alliance, TRX (1999)
o Trip Advisor (2000)
11/1/2009 15
1990’s – The Golden Age
![Page 16: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/16.jpg)
2000’s
o Ancillary Revenue, Ryanair (2000?)
o Fare Families, Qantas, Air Canada
(2005-06)
o TripIt (2006)
11/1/2009 16Image © iStockPhoto.com
![Page 17: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/17.jpg)
11/1/2009 17
Future
Factors
![Page 18: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/18.jpg)
11/1/2009 18
![Page 19: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/19.jpg)
11/1/2009 19Image © iStockPhoto.com
![Page 20: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/20.jpg)
Image © iStockPhoto.com
![Page 21: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/21.jpg)
Cisco Telepresence ©
![Page 22: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/22.jpg)
11/1/2009 22Image © iStockPhoto.com
![Page 23: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/23.jpg)
VirtualTourism
Image © iStockPhoto.com
![Page 24: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/24.jpg)
11/1/2009 24Image © iStockPhoto.com
![Page 25: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/25.jpg)
11/1/2009 25
Great Innovation
Solves
Worthy Problems
Image © iStockPhoto.com
![Page 26: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/26.jpg)
11/1/2009 26
Source: ATA
![Page 27: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/27.jpg)
Image © iStockPhoto.com
![Page 28: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/28.jpg)
11/1/2009 28Image © iStockPhoto.com
![Page 29: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/29.jpg)
11/1/2009 29Image © iStockPhoto.com
![Page 30: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/30.jpg)
Image © iStockPhoto.com
![Page 31: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/31.jpg)
Image © iStockPhoto.com
![Page 32: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/32.jpg)
11/1/2009 32Image © iStockPhoto.com
![Page 33: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/33.jpg)
11/1/2009 33
![Page 34: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/34.jpg)
11/1/2009 34
![Page 35: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/35.jpg)
11/1/2009 35Image © iStockPhoto.com
![Page 36: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/36.jpg)
11/1/2009 36
Future
Innovations
![Page 37: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/37.jpg)
11/1/2009 37Image © iStockPhoto.com
![Page 38: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/38.jpg)
11/1/2009 38
New Shopping Cart
Non-SeatMerchandise
Seatsand
Fares
and New AisleImage © iStockPhoto.com
![Page 39: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/39.jpg)
11/1/2009 39
Hotels
Airlines
Rental Cars
Cruises
Search
Social
Predictive
Easy
Trust
![Page 40: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/40.jpg)
11/1/2009 40
passengers
or customers?
Image © iStockPhoto.com
![Page 41: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/41.jpg)
Rich Customer Profile
•Loyalty Programs
•Travel Patterns
•Corporate Policies
•Networks•Business (LinkedIn)
•Social (Facebook)
•Attitudes (Twitter)
•Cell Phone
•Location
Image © iStockPhoto.com
![Page 42: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/42.jpg)
what
really
does your
vvcustomer
want?
A guy walks into
a hardware
store …
Image © iStockPhoto.com
![Page 43: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/43.jpg)
Social PNRs
•Integrated itinerary (TripIt)
•Easy push to social networks
•Single source for status updates
•One-touch trip cancellation
•One phone number for en-route support
•Easy supplier feedback
•Consolidated expenses
Image © iStockPhoto.com
![Page 44: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/44.jpg)
11/1/2009 44
In Summary
![Page 45: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/45.jpg)
11/1/2009 45
Source: ATA
![Page 46: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/46.jpg)
11/1/2009 46Image © iStockPhoto.com
![Page 47: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/47.jpg)
11/1/2009 47
![Page 48: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/48.jpg)
11/1/2009 48Image © iStockPhoto.com
![Page 49: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/49.jpg)
11/1/2009 49
New Shopping Cart
and New AisleImage © iStockPhoto.com
![Page 50: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/50.jpg)
Rich Customer Profile
Image © iStockPhoto.com
![Page 51: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/51.jpg)
Social PNRs
Image © iStockPhoto.com
![Page 52: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/52.jpg)
that
hole?
so why do
vvvyou want
Image © iStockPhoto.com
![Page 53: The Future of Airline Distribution](https://reader031.vdocuments.net/reader031/viewer/2022020706/61fc87a48d33c02b785e3e0c/html5/thumbnails/53.jpg)
Thank you!
Scott Gillespie
Gillespie’s Guide to Travel Procurement
www.gillespie411.wordpress.com
11/1/2009 53