Download - The Future of Digital Marketing in Sports
yourmindframe.com
www.kylelacy.com
@kyleplacy
Slideshare Link
What are we going to talk about?
• Technology and Change• Why the emphasis on social media?• The Real-Time Fan Loyalty• The Use of Social Media
2,580
225,460
3,085
37,234
2012
• Over 180 million users• Average age of user is 35• Distribution Network
• Professional Facebook• Over 100 million usersAverage Income : $140K• Corporate Networking
• Community Development• Largest Social Network• Crowd Sourcing
YouTube
• Dynamic content (Video)• 2 Billion Videos a Day• NBA has more subscribers than any
sports brand in the world
FourSquare
• Location Based Application• 3400% Growth in 2010• 6 million users
Website
• The Center Point• Lead Capture• Content Creation
Networking
CommunityDistribution
Content
Feedback
Video
Distribution
1. FanParticipation
Offer customers the highest level of
engagement next to being there
2. InsiderInformation
3. Media/MarketingIntegration
4. Increase Value of CustomerSpend
Measurement• Fan Count• Bit.ly (tracking links)• Coupon Code• Ticket Sales• Email Distribution• Phone Calls• Traffic to Website
5.NewsDistribution
Announcement
• Company News• Injuries• Signings• Concerts• Entertainment• Community
6.LinkedInNetworking
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Connect With Me
• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: [email protected]
• Phone: 1-765-610-5965
