THE FUTURE OF MEDIA VIDEO
SUZANNE SCHULTZ, FOUNDER & DIGITAL MEDIA SPECIALIST
GROWTH MARKETING WERKS
@GROWTHMKTGWERKS
THE FUTURE OF WHAT???
Programmatic Targeting
Mobile
Paid Social
Attribution
Cross Platform
Cookie-less Tracking
Viewability Content Syndication Integration
Branding
Direct Response
National Strategy
Regional Strategy Real Time Bidding
Demand Side Platforms Inventory
SoLoMo
Big Data Analytics
Fraud
Native
CHEW ON THIS…
In December 2013
In 2013
188 Million Americans
52 Billion Content Videos
35 Billion Online Ad Views Source: ComScore
Video Ad Spend Surpassed $4 Billion Source: eMarketer
27x more likely to click through online video ad than standard banners
Source: MediaMind
WHERE TO START
Publisher Video Platform
Social Network
DSP / Ad Network
Target Audience
Source: IPG Media Lab, YuMe
GO BEYOND THE HORIZONS
CONSUMER DATA INVENTORY TECHNOLOGY DATA-DRIVEN TARGETING
VIDEO PLACEMENTS ALIGN WITH PLATFORMS
In-Banner In-Stream
In-Text In-App
BE MINDFUL OF THE VIDEO LENGTH
:30 :60
:90
THINK ABOUT CURRENCY
CPM
CPC CPV
CPCV
TOP VIDEO VENDORS
BREAK OUT OF YOUR TV HABIT
Use digital to extend your TV planning
Review user experience if going to use the same creative across multiple screens
You can buy your TV GRPs online
WHAT TO EXPECT
U.S. digital video ad spend will reach over $9 billion by
2017
86% of brands anticipate an increase in video ad spend
in 2014.
Video Ad Spend will increase 39% in 2014
compared to TV’s 3.3%
Source: Nielsen
Source: eMarketer
Source: Adap.tv & DigiDay
YOUR TOMORROW
Don’t just do video to do video.
Media Strategist Art Director Video Producer
Be prepared to invest and trust in it.
All advertising takes time to resonate and optimize.