Download - The good, the bad and the ugly
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The Good, the Bad and the Ugly: The Road to Sustainable
EnterpriseMireille – Marie – Brannon – Lu
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Agenda
1. What is meant by “The Good, the Bad and the Ugly?
2. Example of a Good company
3. 2 examples of Bad companies
4. Example of Ugly Company
5. Conclusion and Questions
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Sustainable Development in Practice
Good
Ugly
Bad
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The Good – TESLA MOTORS Contributing to Sustainability in 2 ways
Sustainable business model
Sustainable products – zero emission vehicles
First designer, manufacturer and distributor of fully electric vehicles
Performance, Style and Range
Tesla Roadster (2006) – luxury sports car ($110,000+ USD)
Tesla Model S (2012) – luxury sedan ($69,000 to $89,000 USD)
Tesla Model X (2015) – luxury crossover SUV ($80,000 USD)
Tesla Gen III aka BlueStar (2017-2018) – “Affordably priced family cars” ($40,000 USD)
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To increase the number and variety of Electric Vehicles (EVs) available
The Tesla Difference
Tesla’s Goal
Direct / online sales Solar powered Supercharger Stations Open Source Patents Battery Gigafactory
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The Bad - Puma
PUMAVision PUMA.Safe,
PUMA.Creative
PUMA.Peace
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THE BAD
Environment Management System(EMS)
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Supply Chain Account to E P&L
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Recycled Material Used
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The Bad - Carrefour
The brand « Nectar of Nature » (June 2012)
650 references
A very organic name, really commited
“an ethical manufacturing, Pure or organic
ingredients, for a line which cultivates the most
natural of the beauties "" All th
e happiness
of the nature "
" flowers, fruits, spices, herbs … You
enter the most delicious of gardens "
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The Ugly – Peabody Energy
Headquartered in St. Louis, Missouri.
$7.1b in revenues, $512mm in net income (FY2013)
Largest private-sector coal company in the world, #315 in the Fortune 500.
Fuels approximately 10% of electricity generated in the US, 2% of the world.
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PEABODY
ENERGY
Ranked #493 of 500
in Newsweek’s 2012 “Green
Ranking”
Against Obama’s Carbon
Emission Plan
Ranked #1 in BusinessInsider’s “15 Worst Companies for
the Planet”
Globalization of coal
mining
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Conclusion
Questions?