Download - The Green Cab
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Climate change is now a fact of life on this planet. "The vast majority of experts, 95%, maybe even 99%, agree that climate change is taking place,“
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�"Even the most conservative estimates are profoundly disturbing and demand action. We are setting up a world for our children and grandchildren that may be extremely frightening and turbulent."
� Anthony Costello, a professor of international child health and director of the Institute for Global Health at University College London.
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INTRODUCTION
� Global Economic Recession – living beyond our means
� Climate Change – living beyond the Earth’s carrying capacity
� The average person travelling in an average car for an average distance of 2000km per month, produces just under 5 tones of CO2 per annum
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THE TEAM
Amiene van
der MerweVenetia
Volkwyn
Thope LekauLynn
Maggott
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THE MOTIVATION
�To grow a responsible tourism business
�To pioneer Green Mobility Solutions in the tourism sector
�To create awareness Green Mobility in South Africa
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THE CHALLENGES
� Access to finance
� Access to Market
� Operating Licences
� Demand for the business exceeded supply
� Staff and assets
� Customer Service Levels
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OVERCOMING THE CHALLENGES
� Find Investors
� Lobby with key tourism stakeholders
� Identify suppliers
� Set up policies & procedures
� Staff Training
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INVESTORS
Ferose Oaten Spier Green Capital
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PARTNERSHIPS
� Cape Town Routes Unlimited
� Cape Town Tourism
� City of Cape Town
� South African National Research Institute (SANERI)
� Tourism Enterprise Programme (TEP)
� Provincial Government of the Western Cape
� National Business Iniciative (NBI)
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PARTNERSHIPS
� Cape Town Routes Unlimited
� Cape Town Tourism
� South African National Research Institute (SANERI)
� Tourism Enterprise Programme (TEP)
� Provincial Government of the Western Cape
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MILESTONES
� Formed CC in April 2008 with 4 members
� Jan 2009 - won on a prestigious, National Award
� July 2009 -secured funding from Spier Green Capital and formed a PTY (LTD)
� Aug 2009 - secured a contract with Protea Victoria Junction Hotel
� Sep 2009 - started operations
� Sep 2010 - Provincial ETEYA Winners
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OUR CLIENTS
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MARKETING EXPOSURE
�Print Simply Green Magazine
Rooi Rose
Indaba Magazine
Weekend Argus, Sunday Time
Brochures
�Viral Website; Newsletter; Social Networks
�Radio Radio 702; Cape Talk and SAFM
�TV Inside Africa on CNN & Pasela
�Trade Shows Meetings Africa
ITB
Indaba
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WHAT IS GREEN MOBILITY
� The movement of goods and people in a way that is less harmful to the environment
� Reduction in Carbon Dioxide
� Non motorised transport
� Electric Vehicles
� Vehicles fuelled with alternative energy resources
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WHAT MAKES US “GREEN”
� Retrofitted with a conversion kit and is fuelled by Liquefied Petroleum Gas or LPG
� Fuelled by a B20 Blend of Bio-diesel
� Green Partners
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PETROL VEHICLES – RETROFITTED WITH A CONVERSION KIT POWERED BY LPG
�Liquefied Petroleum Gas (LPG) is an alternate energy resource, a mixture of propane and butane
�When used as a vehicle fuel it is often referred to as autogas
�The simple chemical make up of the gases ensures that they are clean burning
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30 litre tank fitted in the boot of the vehicle
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67 litre tank fitted underneath the vehicle
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Dispensing unit
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CONVERSION PROCESS
� A conversion kit is installed into the vehicle by an accredited SABS installer
� The Technical Director of Hyundai South Africa approves the installation
� Full Warranty is extended by Hyundai South Africa
� Vehicle is fuelled by both Liquefied Petroleum Gas (LPG) and Petrol
� Supplier of LPG is conveniently located
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ENVIROMENTAL BENEFITS OF LPG
� Compared with petrol and diesel, LPG is the best environmental alternative
� Low carbon content fuel that reduces your carbon footprint
� LPG produces fewer harmful emissions that impact on local air quality
� Engine noise is low
� Less damage to soil and water in case of spills - LPG will quickly evaporate in the event of a fuel spill. Unlike petrol and diesel, there is no risk of ground or water contamination
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WHY USE LPG
� Reduces pollution-better air quality
� Decreases CO2 emissions
� Diversify energy sources
� Cost effective
� Immediate access
� Mature technology
� Easy to use
� Estimated 15 million vehicles in use worldwide
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DIESEL VEHICLES – FUELLED BY B20 BLEND
Biodiesel is a renewable and alternative fuel for any diesel engine, manufactured from re-used cooking oil.
B20 Blend – 80% Diesel & 20% BiodieselMost recommended, and can be used with the common rail injector systems
B50 Blend - 50% Biodiesel & 50% dieselCan be used in all diesel engines except those with common rail injector systems
B100 Diesel – 100% BiodieselCan be used in any diesel engine except those with the new common rail injector systems – not recommended for temperatures lower than 8 degrees Celsius
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PRODUCTION OF BIO-DIESEL
� Biodiesel is produced from Used Vegetable Oil (UVO)
� The oil goes through a process to reduce the free fatty acids
� Then it goes to the filtration process
� Separation Process
� Dry Washing
� Wet Washing
� Polishing
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ENVIRONMENTAL BENEFITS OF USING BIO-DIESEL
� Made from recycled cooking oil which does not compete with food stocks
� Contains no sulphur which is the major cause of engine oil degradation
� Improves engine performance
� Provides better engine lubrication over regular diesel
� 75% less exhaust smoke emissions
� Produces less Carbon Dioxide
� Infinitely renewable
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WHY USE BIO-DIESEL
�Costs less to produce than regular diesel
� NO engine modifications are necessary
�Users can switch between biodiesel and regular diesel
�Engine warrantees are still valid if you use a 5% blend of biodiesel
�It helps economic growth and economic empowerment
�It extends engine life by up to 200%
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GREEN PARTNERS
�Demand for services exceeds supply of Green Vehicles
�Subcontractors who operate on behalf of the Green Cab
�Give them options as to how to “Green their Vehicles”
�Train suppliers in Green Mobility
�Eco driver training
�Provide them with Systems and Business Operating Procedures
�Provide tools to monitor & measure their Carbon Footprint
�Accreditation as a Green Suppliers, to add credibility
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WHY WE USE GREEN PARTNERS
�To ensure that we adequate “Green” suppliers nationally
� Create business opportunities for smaller tourism operators through a national marketing platform
�Owner/Driver Model
�Real Economic, Social and Environmental Transformation
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CURRENT INTEREST IN GREEN MOBILITY SERVICES
�Focus on “Event Greening” is key in The Green Cab attracting new clients
�The National Business Initiative (NBI) has committed to do what is necessary to mitigate the effects of climate change
�Long Haul visitors are become increasingly aware of their carbon footprint
�Cities are positioning themselves as Responsible Tourism Destinations
�Opportunity to be part of it
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PRODUCTS, SERVICES & PROJECTS
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GREEN TRANSPORT CERTIFICATE
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CONCLUSION
Make a responsible decision today to use Green Mobility Solutions and reduce your carbon footprint
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THANK YOU – CONTACT US
Email: [email protected]
Website: www.thegreencab.co.za
Telephone: 0861thegreencab
Mobile: 084 596 9856
Fax: 086 508 3443