Download - The Hungry Hippie Business Plan Presentation
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HELLO THERE.NICE TO MEET YOU.Are you hungry?
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THE HUNGRY HIPPIE FAMILY
SARVIKHA
PT
HUDA
PTMAN LI
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BUSINESSPLAN
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BUSINESSPLAN
the company
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BUSINESSPLAN
the company
how we will make $$
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BUSINESSPLAN
the company
how we will make $$
how we operate
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BUSINESSPLAN
the company
how we will make $$
how we operate
marketing & IMC plans
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BUSINESSPLAN
the company
how we will make $$
how we operate
marketing & IMC plans
financial projections
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THE PROBLEM
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SINGAPORE
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MORE THAN
6,500EATING
ESTABLISHMENTS
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Only 15% have been to a healthy/organic food establishment before
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?
?inaccessiblehealthy food
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?
?inaccessiblehealthy food
Brownice @Sin Ming Centre
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?
?inaccessiblehealthy food
Brownice @Sin Ming Centre
Poison Ivy @Neo Tiew Road
(Kranji)
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?
?inaccessiblehealthy food
Brownice @Sin Ming Centre
Poison Ivy @Neo Tiew Road
(Kranji)
The Living Cafe @Bukit Timah
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?
?inaccessiblehealthy food
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?
?inaccessiblehealthy food
expandingwaistlines
SOS
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2004
6.9%
OBES
ITY
PREV
ALAN
CE R
ATE
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2004
6.9%
10.8%2010
OBES
ITY
PREV
ALAN
CE R
ATE
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THE SOLUTION
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ORGANIC CAFE & BISTRO@ Haji Lane
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WHY ORGANIC?
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WHY ORGANIC?
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WHY ORGANIC?
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INCREASING
DEMAND
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2009
2010
2011
20-30%INCREASEEACH YEAR
*sales of organic food
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ORGANIC = MORE EXPENSIVE
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ORGANIC = MORE EXPENSIVEyes, it’s true.
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ORGANIC = MORE EXPENSIVEbut it’s all about perception
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Salad Chicken McGrill
$5.60
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ENERGY
273kcal
ENERGY
300kcal
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TOTAL FAT
16g
TOTAL FAT
12g
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SODIUM
740mg
SODIUM
690mg
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CHOLESTEROL
108mg
CHOLESTEROL
41mg
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Salad Chicken McGrill
UNHEALTHY
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TOTAL FAT
2.3gCHOLESTEROL
21.2mgSODIUM
224mg
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Freshness
High Quality Ingredients
Natural Seasonings
Nutritional Balance
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THE BRAND
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CHARACTER
Reflect our personalities.
Fun loving & Relaxed
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COLOR - BROWNTogetherness
Warmth
Healing
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PERSONALITY• Easy-Going
• Friendly
VALUE• Quality
PROMISE• All Natural
• High Quality
ATTRIBUTE• Trustworthy
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Eat Healthy Live Healthy Be Happy
VISION
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Spreading the love for an alternative healthy lifestyle through:
MISSION
Real Natural Food Green Lifestyle Accessibility
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Happiness Openness Togetherness
VALUES
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TARGET CUSTOMERS
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TARGET CUSTOMERS
health conscious people
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TARGET CUSTOMERS
• Age : 25 - 40
•Gender : 60% Female; 40%Male
•Young working adults
• Income : S$2000 - S$3000
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TARGET CUSTOMERS
• Eat healthy
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TARGET CUSTOMERS
• Eat healthy
•Try to live a green lifestyle
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TARGET CUSTOMERS
• Eat healthy
•Try to live a green lifestyle
• Exercise regularly
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84% will opt for organic food if made accessible
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$5-9 $10-15 $16-20 $21-Up
20% 43% 24% 13%
How much are you willing to pay?
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$5-9 $10-15 $16-20 $21-Up
20% 43% 24% 13%
How much are you willing to pay?
OUR PRICE RANGE
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90% organic food businesses in SG are vegan based
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UNIQUE VALUE PROPOSITION
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FULLY ORGANIC
100%ORGANIC
plant!meat!
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ORGANIC SCALE
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LOCATION
ACCESSIBILITY
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LOCATION
HAJI LANE
ACCESSIBILITY
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LOCATION
HAJI LANE
ACCESSIBILITY
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THE MOOD MENU
Research has shown that certain foods can help boost or elevate
different moods.
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THE MOOD MENU
Eating vegetables & fruits helps
to lower risks of
depression
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SAD STRESSED TIRED
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APPETIZERS
MAINS
DESSERTS
BEVERAGE
SAD STRESSED TIRED
Salad / Soup / Brushetta
Humming Bird Cake Blueberry Crumb Cake
Dark Chocolate Brown Rice Ice Cream
Burger / Pasta / Rice
Juice / Coffee / Tea
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KEY INGREDIENT
+TYPE OF DISH
+/ / /
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CUSTOMERRELATIONS
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CUSTOMER RELATIONS
hello!
friendly service
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CUSTOMER RELATIONS
hello!
friendly service
Snackcomplimentary
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CUSTOMER RELATIONS
hello!
friendly service
Snackcomplimentary
SOCIALMEDIA
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CUSTOMER RELATIONS
hello!
friendly service
Snackcomplimentary
SOCIALMEDIA
EVENTS
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CUSTOMER RELATIONS
hello!
friendly service
Snackcomplimentary
SOCIALMEDIA
EVENTS
in-house nutritionist
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THE ‘WOW’ EXPERIENCE
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WOW #1
Restaurant
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WOW #2
eMenu
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WOW #2
food
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WOW #2
foodNUTRITIONAL FACTS
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WOW #2
foodNUTRITIONAL FACTS
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OUR IMC PLANS
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PLATFORMS
To createawareness
Ambient AdsMagazinesWebsite
Social MediaPublicity EventsIn-House Events
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PLATFORMS
Ambient AdsMagazinesWebsite
Social MediaPublicity EventsIn-House Events
To update & keep in touch
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PLATFORMS
Ambient AdsMagazinesWebsite
Social MediaPublicity EventsIn-House Events
To retainfanbase
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PRELAUNCH #1
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THE PEEK-A-BOO
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THE PEEK-A-BOO
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PRELAUNCH #2
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HIPPIE EATS ESCALATOR
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PRELAUNCH #3
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FORKS IN THE BUSHES
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THE AFTER LAUNCH
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FOOD BLOGGERS
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MAGAZINES
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EVENTS
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FINANCIAL PROJECTIONS
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CAPITAL INVESTMENT
$574,100
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CAPITAL INVESTMENT
Startup Expenditure
44%
2% 15%
9%
17%
14%
Rental
Renovation
Renovation
eMenu
Tablets &Computers
Licenses
Inventory
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PROJECTED SALES - YR 1
38 PAX
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PROJECTED SALES - YR 1
ESTIMATED PEAK PERIOD
LUNCH DINNER
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PROJECTED SALES - YR 1
80%OCCUPANCY
LUNCHDINNER
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PROJECTED SALES - YR 1
50%OCCUPANCY
REST OFDAY
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PROJECTED SALES - YR 1
79 PAXA DAY
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PROJECTED SALES - YR 1
474 PAXA WEEK
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PROJECTED SALES - YR 1
1896 PAXA MONTH
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PROJECTED SALES - YR 1
3 COURSE SET
APPETIZEROR
DESSERT1 BEVERAGE
1 MAIN
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PROJECTED SALES TURNOVER
YR 1 YR 2 YR 3
$754,970 $826,200 $937,170
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ROI YR 1
7.4% YR 2
26.7% YR 3
34%
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LASTLY
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ANY QUESTIONS?
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THANKYOU