Download - The Importance of Understanding
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@studott, @aperslisa
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We design physical and digital products, services, environments, interactions and experiences to create impact
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product design
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interior design
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devices
pages
interactive viewport
documentationservice design
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USERSFIRST
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THE IMPORTANCE OF
UNDERSTANDING
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Build
Interaction
Reaction
Improve
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9
Tangible Digital
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CHALLENGE
Enhance social interaction between neighbours
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CULTURAL PROBING
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CULTURAL PROBING
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SCENARIO BUILDING
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SCENARIO TESTING
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SCENARIO BUILDING
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LAUNCH 1
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LAUNCH 1
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LAUNCH 1, 2, 3
• The importance of key roles
• One can never have enough ‘like’-stickers
• Cards to stimulate further communication proved superfluous in the first sets, as people felt they do not need them
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LAUNCH 4
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LAUNCH 4
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CHALLENGE
Ageing in place with non-invasive technology
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CULTURAL PROBING
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CONTEXT ANALYSIS & INTERVIEWS
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5 PARAMETERS
Technological affinity
Care dependency
Daily routines
Social contact
Vision on ageing
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3 METAPHORS
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3 METAPHORS
Conversation over the wall
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3 METAPHORS
Seismograph
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3 METAPHORS
Daily Calendar
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MIXED FIDELITY PROTOTYPING
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ITERATION
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EXPERT SESSION
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CHALLENGE
Design a multi-site energy management system
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INTERVIEWS
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CUSTOMER JOURNEY
InFM
Energie
beheerder
DLO
Project Mgr
Technieker
Gerant
Eerste informatieOnline, brochure, desk research, beurzen, conferenties ...
Online Demo PresentatieAfspraak DLO
Informatie (detail)wat, voor wie, hoe, waarom
Informatie (detail) doorsturen
Bezoek aan site Briefing SimulatieOp basis van parameters
Genereren van basisofferte schatting van prijsklasse o.b.v. simulatie
Definitieve offerte Contract en afspraken
Planning levering kast
Registratietoegangsrechten
InstellingenGebouw
TechniekenDagdelenSchema’s
Levering kast en briefing
ConfiguratieTechnieken
Instellingen
Eerste informatie is essentieel voor verdere verloop: Volledige picture moet hier duidelijk zijn + transparant ver-koopsproces
De impact van bepaalde beslissingen moet op voorhand gekend zijn..
De impact op bepaalde beslissingen en de procesflow moeten op voorhand gekend zijn..
Informatie en persoonlijk advies.A.d.h.v. testimonials, cases, focus op voordelen. Schatting van ROI. De impact van bepaalde beslissingen moet op voorhand gekend zijn.. (Bv. toevoegen van winkels, zones...)
Informatie doorsturen: belang van volledigheid van informatie
Verdere Inschatting van offerte / kostrprijs / win-kel-type. / bepalen van parameters / bepalen van zones.De impact van bep-aalde beslissingen moet op voorhand gekend zijn.. (Bv. toevoegen van winkels, zones...)Voornl bij nieuwe winkels
Calculatie en simulatie op basis van parameters / technieken / ...Moet een heel een-voudige simulatie zijn. Focus op €.Betrekken van onderhoudskosten. (site en eigen systeem)
Persoonlijke briefing aan betrokken parti-jen over de shopcon-troller en de speci-fieke situatie.
Mbh technisch lastenboek / technis-che fiche
Vanuit de similatiemodule, indivi-dueel op te stellen..
Geloven niet echt in online berekeningen. Willen wel snel weten hoeveel het kost.
Factuur en offerte moeten stroken.
Met hulp van DLO. Opnemen van IP, Cloud, faillissement.... er moeten duidelijke afspraken zijn tussen al de betrokken partijen
De impact van bep-aalde beslissingen moet op voorhand gekend zijn.. (Bv. toevoegen van winkels, zones...)
Belangrijk dat alle partijen en alle tech-nieker aanwezig zijn bij levering kast.
Op voorhand: eerste winkel / volgende winkel/ meerdere winkels tegelijkertijd
Geolocalisatie: juiste kast in juiste winkel
Toegangsrechten + instellingen voordat kast wordt geleverd
Gegevens per winkel invullen. Ondanks de gestreefde uniformiteit zijn er teveel verschillen tussen winkels (bouwschil, oppervlakte, isolatie...)
Klokken zijn wel hetzelfde, maar kringen niet altijd
Briefing obv lastenboek / technische fiche bij installatie + installatie instructies
KoeltechniekenSanitairITAlarm...Feedback: werkt het al dan niet
Op afstandKlantentellingen en omzet niet in de Cloud opnemen maar wel gegevens kunnen zien/doorsturen
Prospectie en verkenningsfase Verkoop en briefing Configuratie en installatie
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WORKSHOP
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IDEATION
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BUSINESS MODEL CANVAS
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DESIGN
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ITERATION
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USER TESTING
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W.I.P.
Release 1 Release 2 Development 3 Release 3 Development 4
2010 2013 2014 2015 2015
5x5 Designregio Kortrijk
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CONCLUSION
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Have a deep understanding of all stakeholders
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Do not start from a blank canvas
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Understanding and impact
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@studott, @aperslisa
Thank you