“The ability to control things happens before you launch. Releasing a product is releasing control.”
– Paul Jarvis
1. Define your unique brand.
Before you launch, you need to be crystal clear on: • who you are • what you’re about, and • why you’re doing this.
“We see innovation as a communal activity.”
– Tim Rowe Founder CIC
How are you different/ unique/ valuable?
Building a Miami brand.
2. Bring on your (all of your) people.
Take the time before launch to build relationships with existing communities and partners.
Be a real part of your neighborhood and community.
Jump on opportunities or experiences with influencers.
3. Invite people in to create it with you.
Don’t wait for the finished product. Tease out your launch and invite people to get on board early.
Let people in behind the scenes of the creation process.
Celebrate little victories and share updates.
Give people a picture of what life will be like.
By all means, you do not have to create and launch things. But if you do, know that simply hitting publish or share or release or send means that you’ve joined the ranks of the few who put their ideas out into the world for others to see, judge and hopefully… use and enjoy.
- Paul Jarvis
Let’s talk.
Open to the public: October 3rd, 2016
Define your brand: • Brand Pillars • Vision • Content marketing plan • User experience • Platform + content plan
Morning Strategy Session Spots open for September
SIGN UP FOR A DISCOVERY CALL AT WWW.THEJUPITERCIRCLE.COM