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The Light on the Dark Side
Presenter:
Arun Ponnusamy, Chief Academic Officer
Keynote Speaker Session
September 25, 2019
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The Light on the Dark Side
Arun PonnusamyChief Academic Officerhe/him/his
@ArunWise
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Arun Ponnusamy
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We’re not just “the button people.”
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It’s gotten trickier…
• What’s the plan?
• What does holistic mean?
• And demonstrated interest?
• Anxiety, depression, learning differences
• Financial considerations i.e. Is it worth it?
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- College Board has data on 7 million studentsthat it sells to 1,100 institutions each year
- $0.43 per name through College Board- $0.41 per name through ACT
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❑Promote events
❑Host interviews
❑Host events
❑Organize joint events
❑Make introductions
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❑Do your intake forms allow for IECs to easily enter information?❑Do you invite IECs to counselor events locally and regionally?❑Do you know your local IECA and HECA contacts?❑Do you attend local IEC events?❑Do you make yourself a resource to IECs?❑Do you have a designated rep for IECs in your office?❑Do you clearly explain why you ask *that* question on the
Common Application?
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