The List (and how to get on it)
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The List (and how to get on it)
ADRIANNA GIULIANI, Devries Public Relations
CRISTY TURNER, Digital Brand Architects
GENEVIEVE ASCENCIO, Factory PR, @thatgenevieve
STACY MORRISON, BlogHer, @bklynstacy
PANELISTS
MODERATOR
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Pantene Photo a Day Challenge
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#FreshFace Off at the MTV Movie Awards
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MY REALITY: CAMPAIGN RECAP
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THE CONCEPT
Bar lll MY REALITY at a glance:
The Cast: Five influencers
Six episodes
Six locations
Instagram images posted via Bar III and influencers to create each “episode”
Tweets posted via Bar III and influencers to support the storyline
Bar III Pinterest page is born, where each “episode” has a dedicated board
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THE CAST
CHIARA FERRAGNI“The Fashion Blogger”Instagram: 865,000Twitter: 150,200Pinterest: 12,572
BRENDAN FALLIS“The DJ”Instagram: 3,936Twitter: 2,115
LANGLEY FOX“The Artist”Instagram: 7,160Twitter: 593
HANNAH BRONFMAN“The Entrepreneur”Instagram: 9,645Twitter: 3,392
SEAN SULLIVAN“The Photographer”Instagram: 15,000Twitter: 20,800Pinterest: 903
TOTAL AUDIENCEInstagram: 900,741Twitter: 177,100Pinterest: 13,475
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THE EPISODES1. NYFW / KICK OFF DINNERFebruary 8th – 9th 2013
2. PUERTO RICOFebruary 16th – 17th 2013
3. ROSE BOWL / LAMarch 8th – 9th 2013
4. BROOKLYN DAY TRIPMarch 16th 2013
5. MARFAMarch 21st – 23rd 2013
6. COACHELLAApril 12th – 14th 2013
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THE NUMBERS - #MYREALITY
Total Impressions 546,754
Top Post #1 27,187
Top Post #2 25,440
InstagramTotal Impressions 15,876,25
8
Top Post #1 609,784
Top Post #2 427,604
Total Impressions 80,735,192
Total Ad Rate Value $807,351
Total Press Value $8,073,519
Total Impressions 13,312,616
Top Post #1 4,413,644
Top Post #2 4,410,888
Press
Total Impressions 62,665
Film 61,885
Trailer 680
YouTube TOTAL IMPRESSIONS110,533,485
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TOP PERFORMING CONTENT - INSTAGRAM
IMPRESSIONS: 11,194
Chiara Ferragni wearing a Bar III dress
IMPRESSIONS: 16,706
Chiara Ferragni in a Bar III dress and necklace
IMPRESSIONS: 16,968
Chiara Ferragni f wearing a Bar III denim jacket
IMPRESSIONS: 15,909
Chiara Ferragni wearing all Bar III bracelets at the kick-off dinner
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MY REALITY: PINTEREST BOARDS
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CONSUMER ENGAGEMENT
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CONTEST HIGHLIGHTS
Total Contest Entry Impressions
18,486
Number of Entries 295
Total Contest Entry Impressions
9,793,824
Number of Entries 6,510
TwitterTotal Contest Entry Impressions
13,261,016
Number of Entries 81
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The List (and how to get on it)
ADRIANNA GIULIANI, Devries Public Relations
CRISTY TURNER, Digital Brand Architects
GENEVIEVE ASCENCIO, Factory PR, @thatgenevieve
STACY MORRISON, BlogHer, @bklynstacy
PANELISTS
MODERATOR
“BlogHer is a snake meal of
ideas in a wonton wrapper of
love. Afterwards you need a 2-
day nap, then it nourishes you
for a year.”– @debontherocks
