The Long Tail:Success in the Digital Age
Elaine Garcia
Tweet: ela1negarc1a
Top No 1’s by decade….
Decade Song Artist Sales
50s Rock around the clock
Bill Haley and his comets
1.4M
60s She Loves You The Beatles 1.3M
70s Mull of Kintyre Wings 2M
80s Do they Know its Christmas time?
Band Aid 3.5M
90s Candle in the Wind 1997
Elton John 4.9M
00s Anything is Possible / Evergreen
Will Young 1.8M
10s Someone like you Adele 1.2M
http://en.wikipedia.org/wiki/List_of_best_selling_singles_by_year_%28UK%29
Broadcasters could bring one show to millions
Now…..
The Internet can bring millions of broadcasts to one person
Question
What percentage of these albums sold at least one track per quarter
in the digital jukebox of 10,000 albums?
Everything finds a demand
Sales that are outside offline stock:
Amazon – 25%
Netflix – 21%
Rhapsody – 40%
How many do you know?1. The Star wars kid
2. The Dancing Baby
3. Paul the octopus
4. Fenton
5. Keyboard Cat
6. Rebecca Black’s – Friday
7. The Llama Song
8. Nyan Cat
9. The Golden Voice
10. I like turtles
For example….
• A Blog can target a segment of the reading public much narrower than a newspaper or TV channel
• Blogs are picking off the mainstream media’s consumers one by one by being niche.