The major competitors of ITC in the Personal Care Business
ITC has a very Diversified business policy and its venture into Personal Care products is
very new. Modern Trade has brought many a opportunities for business houses to
experiment with the personal care ranges. ITC has also tried to make its presence felt in
this business segment. General Trade has accommodated the PP line from a long time
back
There are various players in the personal care business giving a tough competition to each
other and trying to grab as much market share as possible. In North East India there are
many major players giving strong competition in the Personal Care business. As ITC is
still in a incessant stage in this particular segment so the categories and variety of the PP
line is very much limited.
The major product categories of ITC in PP line are as follows
Shampoo
Soap
Fragrance
Shower gel
The major competitors of ITC in this segment operating in North East India are as
follows
HUL
P&G
Nevia
Ever youth
Cadila
Dabur
Himalaya
The major Competing brands in the different product categories capturing business in
North East India are enumerated below
PRODUCTCATEGORY
COMPANIES
HUL
P&G
NEVIA
ITC
Shampoo
Segment
Sunsilk
Clinic
Lakme Shine
Head&Shoulder
Pantene
Nevia Shampoo
(not very
prevalent in north
east)
Vivel
Fiema De Wills
Superia
Soap
Segment
Lux
Lifebuoy
Liril
Hamam
Breeze
Dove
Pears
Rexona
Ivory
Camay
Zest
Monchel
Nevia Soaps Fiema De Wills
Vivel
Shower
Gel
Lux
Liril
Dove
Fiema De Wills
Vivel
Fragrance Rexona
Axe
Gucci
Hugo Boss
Lacoste
Secret
Old Spice
Nevia Aqua
Nevia Pure
Nevia Naturals
Essenza De Wills