Download - The Marketing Development Process
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The Marketing DevelopmentProcess
Chisa D. Pennix-Brown, MBA Bizness Branding Academy
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Develop Your Brand
4 Core Essentials
Resources
Capabilities
Cost Advantage
Differentiation
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Resources
Customer Base
Reputation
Branding
Education
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Capabilities
Networking
Efficiency
Customer Service
Quality
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Cost Advantage
Price Point
Sales
Discounts/Coupons
Comparisons
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Differentiation
Employees
Location
Website/Social Media
Packaging
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Target Customer
1. Who is your IDEAL Customer?
2. How much is an AVERAGE sale?
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Current Strategy
1. What are you doing or
planning on doing to attract
YOUR Customer?
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Email Marketing
Mailchimp
2000 Subscribers
12000 Emails Monthly
Auto Responder / Pop Ups
Integrates with Eventbrite / Surveys
Integrates with Social Media
Sign Up Lists
Archives Emails / Create Templates
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Alternative Marketing
Send Handwritten Notes
Get Testimonials
Get Recommendations
Create a Blog
Create events around your
Learn Google Analytics
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Build a Brand
What do you want people to say about
your and your business?
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Show Up & Show Out!
Recommend Me at Linkedin.com/in/LadyBiz
Follow me @LadyBizness
Download this presentation at Slideshare.net/Lady Bizness
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Upcoming Classes
6-8 pm Wednesdays at
Alamance Community
College Small Business Center
AlamanceCC.edu/SBC