Download - The Media Movement
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Making Business Happen with Old & New Media
@JPitlyk
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There’s definitely a want and a need…
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Here’s how to make it happen:
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Who do you want to reach?
What do you want to show and tell
them?
What do you want to learn from
them?
What do you want them to think/say
about you?
Define a Strategy
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Who do you want to reach?
What do you want to show and tell
them?
What do you want to learn from
them?
What do you want them to think/say
about you?
Define a Strategy
Who do you want to reach?
What do you want to show& tell them?
What do you want to learnfrom them?
What actiondo you want
them to take?
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Build Your Brand
Your Unique Fingerprint
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Build Your Brand
How You’re Distinguished
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Build Your Brand
Develop with:
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Build Your Brand
Develop with:
Logo Slogan Tone
Colors Verbiage Images
Interaction
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Reach the Right Audience
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Reach the Right Audience
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Reach the Right Audience
How/Where is it distributed?
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Reach the Right Audience
How/Where is it distributed?
Where are people seeing it?
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Reach the Right Audience
How/Where is it distributed?
Who reads it?
Where are people seeing it?
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Reach the Right Audience
How/Where is it distributed?
Who reads it?
What’s the quality?
Where are people seeing it?
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Reach the Right Audience
How/Where is it distributed?
Who reads it?
What’s the quality?
What’s the shelf life?
Where are people seeing it?
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Reach the Right Audience
How/Where is it distributed?
Who reads it?
What’s the quality?
What’s the shelf life?
Where are people seeing it?
*Check out the Media Kits
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Create
a
Campaign
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Create
a
CampaignMaintain Your Brand
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Create
a
CampaignMaintain Your Brand
Define Your Desires
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Create
a
CampaignMaintain Your Brand
Set S.M.A.R.T. Goals
Define Your Desires
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Create
a
CampaignMaintain Your Brand
Set S.M.A.R.T. Goals
Define Your Desires
Integrate It All!
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Blend All Forms of Media
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Blend All Forms of Media
Link Old & New Media Together
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Blend All Forms of Media
Link Old & New Media Together
Make Campaign Cost Effective
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Blend All Forms of Media
Link Old & New Media Together
Make Campaign Cost Effective
Here are some suggestions…
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QR Codes
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Social Media Provides…
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These are awesome, but…
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Print Media Provides…
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All Media Has a Purpose & a Place
Always Know Your Audience
Pick the Most Effective Channels
Measure Your Results
Uphold Your Brand
And above all else…
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Make It Memorable!
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Thank
You!
Julia Pitlyk
@JPitlyk
Facebook.com/
JuliaPitlyk