Download - The Mobile Future - RSA
Richard D. TitusController, Future Media, Audio and Music & Mobile
The Old paradigm – 1’ 3’ 10’
1’ 3’ 10’
Fixed Mobile
Characteristics:
SharedBig
ImmersiveAlways connected
Furniture
Characteristics:
Personal (rarely shared),Smaller/component
Incrementalcustomized
Intermittent connectivitySocial (connects with other
devices)
Kinds of digital devices – New Paradigm
Kinds of digital devices
Fixed Mobile
Ubiquitous computing?
"Totally ubiquitous computing. One of the things our grandchildren will find quaintest
about us is that we distinguish the digital from the real, the virtual from the real. In
the future, that will become literally impossible. The distinction between cyberspace
and that which isn't cyberspace is going to be unimaginable. There is where they
don't have WIFI." - William Gibson
Connectivity
1’ 3’ 10’
Cloud Computing
Cloud Computing
Digitial Data
All your data lives in a cloud
IP Everywhere
By 2016 80% + media content will be delivered digitally
Rise of Open Internet standards leads to the commoditization of software, content management, storage and delivery:
Web Standards
WidgetsAjax
SOAPCSSXMLRDFRSS
ATOM(X)HTML
If technology standards are open free & ubiquitous, what has value?
Information & Data (Raw facts, Metadata, behavioral and contextual data)
User Experience, Design & Interface
Live event driven information & content
Now What?
With the rapid commoditization of technology into open standards, User Experience becomes the only differentiator
Audiences
Events
Events become the only TRUE premium content!
Consumptive Behaviors Mutate
TV used to be scheduled consumption
Radio often was background consumption -Today consumers use them interchangeably
Digital Media
Consumptive Behaviors Mutate
Passive active line is becoming blurry
On-demand vs live barriers disappear for most content.
Time Shifting vs place shifting
Digital Media
Mobile iPlayer
Devices
TV Web & Mobile
Page Views: Mobile browser and Mobile iPlayer
Is time forcing information's commoditization?
The shortening window of Now
Time limits on information limit value of time constrained information
Twitter is real time search & Information
Time
Context
Location aware information is more valuable
Mobile devices make location awareness more
important/valuable – and expected
Google today provides mostly the same
Answers to everyone
Space
There are only 3 ways to monetize content & services
Subscriptions
Transactions
Sponsorship
Revenue
Schemas to monetize mobile are primitive
Current: Premium SMS
New:
Text coupons (with Wap push?)
Mobile commerce (phone as oyster card?)
Location based marketing
New mobile Monetization
Time Out?
“Disconnection is soon to be a luxury, when everything is connected, devices and networks are aware of
you and each other you will crave, the simple solace of isolation”
- The resorts of the future will advertise they DON”T have broadband
The Future