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12010 Toronto Microfinance Conference
The Mobile Revolution: Using Technology toReach the Poor with Microfinance
The Mobile RevolutionOne View of its Power in Microfinance
by Martha DeaconFounder and CEO
The Townships Project
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22010 Toronto Microfinance Conference
The Mobile Revolution: Using Technology to Reach the Poor with Microfinance
Four Wheel DriveMobile
2 October 2010
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32010 Toronto Microfinance Conference
The Mobile Revolution: Using Technology toReach the Poor with Microfinance
The Unicycle
Microfinance
Limitations:1) 20% max voluntary;
80% necessity2) “whack-a-mole”
jealousy;3) Too many doing the
same thing4) Building assets &
infrastructure
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42010 Toronto Microfinance Conference
The Mobile Revolution: Using Technology toReach the Poor with Microfinance
The Bicycle
Asset-BasedCommunity Development
Let’s use what we have to get what we want
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52010 Toronto Microfinance Conference
The Mobile Revolution: Using Technology toReach the Poor with Microfinance
The Three-Wheeler
Third Wheel:
Corporate Social Investment/Enterprise Development
The ABCD’d community seeks additional resources…
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62010 Toronto Microfinance Conference
The Mobile Revolution: Using Technology toReach the Poor with Microfinance
Four- WheelDrive
Fourth Wheel:
Microfranchising and other commercial solutions
Potential to systematize, replicate and brand a tiny business
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72010 Toronto Microfinance Conference
The Mobile Revolution: Using Technology toReach the Poor with Microfinance
Mobile
• Market information• Banking services
• Money transfer• Repayments• Savings
• Inventory restocking • Accounting• Training• Mentoring
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82010 Toronto Microfinance Conference
The Mobile Revolution: Using Technology toReach the Poor with Microfinance
• Foundation is ABCD –a motivated community
• Supported by Microfinance• & Corporate Social Investment• & Microfranchising and other commercial solutions• & Mobile Technology …
Four Wheel Drive Mobile!
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92010 Toronto Microfinance Conference
The Mobile Revolution: Using Technology toReach the Poor with Microfinance
Help make it happen!
Four Wheel Drive Mobile!
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102010 Toronto Microfinance Conference
The Mobile Revolution: Using Technology toReach the Poor with Microfinance
August 31 – September 2, 2011Khayelitsha and Cape Town, South Africa
(O.R. Tambo Recreation Centre & UCT Graduate School of Business)
First International Microfranchising
(and other commercial solutions)
Trade Show and Conference
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112010 Toronto Microfinance Conference
The Mobile Revolution: Using Technology toReach the Poor with Microfinance
Thank you!
www.thetownshipsproject.orgWorking in South Africa; headquartered in Toronto