Download - The Mobile Web for PR Pros
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Ed [email protected] www.schipul.com // www.brandtobedetermined.com
http://flickr.com/photos/adwriter/233031265/
In the Palm of Your Hand:How Communicators are making a Splash on the Mobile Web
Public Relations Association of MississippiNovember 10, 2008
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Obama What do cell phones have to do with politics?
http://flickr.com/photos/joecrimmings/1977376708/
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Let’s talk about...
• What is Mobile Web?
• How to utilize the Mobile Web today!
• Who is using Mobile Web?
• Bonus round: Mobile Web tools/toys
On-the-go tools for on-the-go communication
http://www.flickr.com/photos/jonjon_2k8/340305918/
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The Communicator’s toolset:Where things are going
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Anthropology of Cell Phones
http://pogue.blogs.nytimes.com/2007/03/28/the-anthropology-of-cellphones/
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http://www.flickr.com/photos/andresmartin/2379157808/
http://www.flickr.com/photos/ucumari/2317386162/
http://www.flickr.com/photos/davyrocket/82339986/
http://www.flickr.com/photos/jbuhler/29493344/
http://www.flickr.com/photos/mastrobiggo/2414317157/
http://www.flickr.com/photos/gaetanlee/118885175
Mobile!
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Technology is great, but it’s all about PEOPLE
http://www.flickr.com/photos/libraryman/414960752
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So why do you care?
• 30% Internet users access ONLY through Mobile (over 850 million)
• 92,000 text messages sent EVERY SECOND
• 2.8 trillion text messages sent in 2007
• SMS = $100 billion/year industry
• www.communities-dominate.blogs.com
Brain candy from Tomi Ahonen research
http://www.flickr.com/photos/whartz/2092971356/
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2.7 Billion Mobile Phones
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Slide thanks to Houston Chronicle’s David Herrold:http://www.slideshare.net/davidherrold/mobile-best-practices-for-newspapers/
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Slide thanks to Houston Chronicle’s David Herrold:http://www.slideshare.net/davidherrold/mobile-best-practices-for-newspapers/
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But what is the Mobile Web?
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Not just PC Web on your cell phone
Not just iPhonesor text messaging
Not just the coolest new handheld
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Mobile Web =New way of communicating
• Create new value
• Grow Community
• Interactive campaigns
• Reach those on-the-go
http://flickr.com/photos/eschipul/743621029/
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Content vs. Context
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2.7 Billion Mobile Phones
Where you are really really matters
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Slide thanks to Houston Chronicle’s David Herrold:http://www.slideshare.net/davidherrold/mobile-best-practices-for-newspapers/
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Trapster - a Mobile What else do folks do while driving?www.trapster.com
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How to give your visitors a Mobile experience
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1. Do NOTHING!Providing the Mobile experience
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2. Simplify, simplify, simplifyProviding the Mobile experience
www.davidville.com
Reduce your images and styling
www.happykatie.tumblr.com
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3. Use handheld stylesheetsProviding the Mobile experience
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http://www.kayak.com/ http://www.kayak.com/moby/
4. Create a separate Mobile Web siteProviding the Mobile experience
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Who is using Mobile Web?
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Getting the VP word out to 2.9 million people
http://www.barackobama.com/mobilev2/#
Obama announces his running mate and customizes cell phone wallpaper
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Congressman Culberson streams LIVE from his cellwww.qik.com/johnculberson (35,000 views!!)
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Let’s review...
• Mobile Web = Mobile Humans
• Context and immediacy is everything
• Start with fresh Mobile content
• Keep it simple, keep it fun
Mobile Web connects Humans to info they want
http://flickr.com/photos/pollyann/2645907599/
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Thanks for being here!
Ed Schipul
Blog: www.brandtobedetermined.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul
http://www.flickr.com/photos/deneyterrio/2095590563/
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http://www.flickr.com/photos/toma01/2171010315/
Mobile tools for Mobile Communicators
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Lots of toys...
But what do you really need?
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Search for free Google products for your phone
model.
Mobile: http://m.google.com Web: www.google.com/mobile
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Mobile: http://m.flickr.com Web: www.flickr.com
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Mobile: http://m.twitter.com Web: www.twitter.com
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Mobile: http://m.facebook.com Web: www.facebook.com
1. Access messages2. Update status3. Use FB like a phone book4. Upload photos and videos