The most effective B2B marketersuse data strategically
How?
Tony Pringle
UK managing director – Bureau van Dijk
The most effective B2B marketersuse data strategically
How?
Tony Pringle
UK managing director – Bureau van Dijk
The most effective B2B marketersuse data strategically
How?
The most effective B2B marketersuse data strategically
How?
Today we have technology that helps us, and more high quality data available to us.
• Sort out data legacy
• Enrich knowledge
• Drive business forward
Successful businesses use external data to:
Data legacy…
• Duplicate data
• Stale data
• Inaccurate data
Enterprising sales…
Create a link ….
Internal data
Externally managed data
Common identifier
Create a link ….
Internal data
Externally managed data
Common identifier
Remove ‘dead’ companies
Remove ‘dead’ companies
Check your addresses
You’ve made the link…
…it’s your gateway to knowledge
Connect to valuable sales data…
• Financial profiles
• Activity descriptions
• Contacts
What other opportunitiesare there in the group?
Segment your clients, what can you learn?
Segment your clients, what can you learn?
Segment your clients, what can you learn?
Drive business forward
• Messaging is targeted
• Accounts are monitored
• Leads are managed
Filter by financial strength from the start
Monitor for sales triggers
Lead management…
• Source
• Prioritise
• Allocate efficiently
• Sort out data legacy
• Enrich knowledge
• Drive business forward
Successful business use external data to: