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The National Job Fair and Training Expo 2014
Yorkton Chamber of Commerce Luncheon April 23, 2014
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Why Ontario to attract workers?
• Over half a million international immigrants moved to Ontario between 2006 & 2011 (43%)
• Toronto is Canada’s major immigrant gateway (2.5m foreign-born individuals)
• 215,040 immigrants landed in Toronto CMA under the Skilled Workers Category (2006-11)
• Higher youth unemployment rate• Higher rate of unemployed and underemployed
immigrants as compare to Canadian-born • Internationally trained skilled professionals
(Permanent Residents & Canadian Citizens) Vs Temporary Foreign Workers
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The National Job Fair & Training Expo, Toronto (24th Edition – Spring,
April’2014)
• Since 2002, 24 fairs (12 in Toronto - Spring & 12 in
Montreal - Fall) have been organized bi-annually.
• Cumulatively 2,554 exhibitors and 209,800 visitors
between 2002 and 2013.
• On average 10,545 visitors during the spring (Toronto)
edition as compare to 9,436 during the fall (Montreal).
• On average 143 exhibitors in the spring edition as
compare to 116 exhibitors during the fall. http://www.thenationaljobfair.com/n/en/home/
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Preparation for the Job Fair – Promotional Tools
• Online Survey - distributed to 450+ businesses (Chamber members) & Regional Communities
https://www.surveymonkey.com/s/7PHM62B
• Develop several promotional tools to prom0te Yorkton and area:
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Promotional Tools (Ad in Toronto Sun, Poster & Promo Cards)
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Promotional Tools – Bookmarks
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Promotional Tools – Saskjobs.ca
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Promotional Tools - Other
• Community Profile
• Economic Profile
• Videos – “Yorkton 2013” & “Multicultural”
• USB Cards
• Web Banner for the National Job Fair
• Map of Saskatchewan
• Map of east-central Saskatchewan region
• Online Survey to be filled by visitors
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Highlights of the Fair & Online Survey
• The 24th edition of the National Job Fair & Training Expo showcased 147 booths presented by 115 organizations
• Out of Ontario Exhibitors:
▫ City of Yorkton, SK
▫ Honey Bee Manufacturing Ltd., SK
▫ Parkland College, SK
▫ Edmonton Ford Hires, AB
▫ Initiatives Prince George, BC
▫ RDEE TNL, NFL
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Visitors
• Over 800 job seekers visited our booth in two days
• 172 visitors responded to our online survey at the
booth
• Respondents Profile:
▫ Unemployed 19
▫ Underemployed 33
▫ Students 24
▫ Want to switch 76
▫ Others 20
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Respondents – Field of Specialization
Information Technology 13
Engineering, Trades & Technology: 53
▫ Chemical Engineers/Bio-Technicians 12▫ Mechanical Engineers 06▫ Environmental Engineers/Technicians 06▫ Electrical Engineers 08▫ Electricians 04▫ Welders 02▫ Auto. technicians/service advisors 04▫ Civil Engineers/Architects 07▫ Construction workers 04
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Respondents – Field of Specialization
Health Services 10
Business/Marketing & Finance: 32
▫ Accounting 04▫ Finance 08▫ Business Administration/Management 10▫ Sales & Marketing 05▫ Supply Chain & Logistics 05
Others – include general labour, drivers, teachers,
human resource professionals, etc. 64
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Status in Canada
Canadian Citizen 70 41%
Permanent Resident 62 36%
Foreign Worker 7 4%
International Student
21 12%
Visitor 1 1%
Other 10 6%
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Willing To Move To Yorkton
Yes 171 99%
No 1 1%
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Factors to be Considered in Moving to Yorkton
Salary 135 24%
Size of the Community & its amenities
55 10%
Spousal job prospects
49 9%
Recreational opportunities
53 9%
Schooling for children
47 8%
Health services 73 13%
Quality of life 126 23%
Other 20 4%
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Barriers in Moving to Yorkton
Knowledge about Yorkton
73 33%
City amenities 32 15%
Spousal job prospects 20 9%
Access to health services
24 11%
Religious or cultural needs
8 4%
Other 62 28%
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Willing to Share Information with Prospective Employers
Yes 169 99%
No 2 1%
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SummaryGreater Toronto Area could be a target labour market
to fill employment gaps in Yorkton and area – 171 respondents are willing to relocate to Yorkton.
We now have a full range of good marketing materials to promote the city, our quality of life and investment potential
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Next StepsForward survey results to local/regional businesses &
Chamber of Commerce.
Develop a mechanism to share information & create linkages:o Collect local labour market information to match job openings with
job seeker’s skills.o Promote Yorkton’s Quality of Life.o Conduct a comparative wage study.o Enhance Yorkton’s marketability.
If we attend job fairs in the future, effectiveness would be greatly increased with participation from the Yorkton Chamber, local businesses and regional representatives.
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