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GROUP
THECRANFORDTEAGUEwww.cranfordteague.com
THE NEW WEB TYPOGRAPHYwhere the sexy is
Jason Cranford Teague @jasonspeaking | #sexynewtype
![Page 2: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/2.jpg)
20 YEARS AGO…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 3: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/3.jpg)
15 YEARS AGO…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 4: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/4.jpg)
10 YEARS AGO…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 5: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/5.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
NOW…
www.cranfordteague.com
![Page 6: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/6.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 7: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/7.jpg)
THE FUTURE…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
Stephen Boss & Jason Cranford Teague
![Page 8: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/8.jpg)
WHAT IS SEXY?
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 9: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/9.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 10: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/10.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 11: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/11.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 12: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/12.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 13: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/13.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 14: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/14.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 15: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/15.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 16: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/16.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 17: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/17.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 18: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/18.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
folha de s. paulo newspaper
![Page 19: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/19.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 20: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/20.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
Grabs your attention…
![Page 21: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/21.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
Keeps your attention…
![Page 22: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/22.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
Gives you something to remember…
![Page 23: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/23.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
HTML + CSS = SEXY?
Web Typography
BORING
![Page 24: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/24.jpg)
SEXY TYPOGRAPHY…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
Grabs your attention Keeps your attention Gives you something to remember
![Page 25: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/25.jpg)
TYPOGRAPHIC STYLE GRABS YOUR ATTENTION
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 26: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/26.jpg)
.1 Seconds
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 27: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/27.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 28: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/28.jpg)
CONTRAST…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 29: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/29.jpg)
CONTRAST…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
High Color Contrast
![Page 30: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/30.jpg)
CONTRAST…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
Low Color Contrast
![Page 31: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/31.jpg)
CONTRAST…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
Mixed Color Contrast
![Page 32: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/32.jpg)
CONTRAST…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
Stylecontrast
![Page 33: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/33.jpg)
CONTRAST…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
weightContrast
![Page 34: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/34.jpg)
CONTRAST…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
widthContrast
![Page 35: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/35.jpg)
CONTRAST…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
TypefaceContrast
![Page 36: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/36.jpg)
CONTRAST…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
multiContrast
![Page 37: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/37.jpg)
SPACE…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 38: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/38.jpg)
SPACE…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
Looking-Glass house One thing was certain, that the white kitten had had nothing to do with it:--it was the black kitten's fault entirely. For the white kitten had been having its face washed by the old cat for the last quarter of an hour (and bearing it pretty well, considering); so you see that it couldn't have had any hand in the mischief.
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SPACE…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
Looking-Glass house One thing was certain, that the white k i t ten had had nothing to do wi th i t : - - i t was the black k i t ten's faul t ent i re ly. For the whi te k i t ten had been having i ts face washed by the old cat for the last quarter of an hour (and bear ing i t pret ty wel l , consider ing); so you see that i t couldn't have had any hand in the mischief .
![Page 40: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/40.jpg)
SPACE…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
Looking-Glass house
One thing was certain, that the white k i t ten had had nothing to do wi th i t : - - i t was the black k i t ten's faul t ent i re ly. For the whi te k i t ten had been having i ts face washed by the old cat for the last quarter of an hour (and bear ing i t pret ty wel l , consider ing); so you see that i t couldn't have had any hand in the mischief .
![Page 41: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/41.jpg)
SPACE…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
Looking-Glass house
One thing was certain, that the white k i t ten had had nothing to do wi th i t : - - i t was the black k i t ten's faul t ent i re ly. For the whi te k i t ten had been having i ts face washed by the old cat for the last quarter of an hour (and bear ing i t pret ty wel l , consider ing); so you see that i t couldn't have had any hand in the mischief .
![Page 42: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/42.jpg)
SCALE…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 43: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/43.jpg)
SCALE…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
Looking-Glass house
One thing was certain, that the white k i t ten had had nothing to do with i t : - - i t was the black k i t ten's faul t ent i re ly. For the white k i t ten had been having i ts face washed by the old cat for the last quarter of an hour (and bear ing i t pret ty wel l , consider ing); so you see that i t couldn't have had any hand in the mischief .
![Page 44: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/44.jpg)
SCALE…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
Looking-Glass house One thing was certain, that the white k i t ten had
had nothing to do wi th i t : - - i t was the black k i t ten's faul t ent i re ly. For the white k i t ten had been having i ts face washed by the old cat for the last quarter of an hour (and bear ing i t pret ty wel l , consider ing); so you see that i t couldn't have had any hand in the mischief .
![Page 45: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/45.jpg)
TEXTURE…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 46: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/46.jpg)
TEXTURE…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
Drop Shadow
![Page 47: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/47.jpg)
TEXTURE…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
Emboss or Bevel
![Page 48: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/48.jpg)
TEXTURE…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
Read Me
![Page 49: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/49.jpg)
TEXTURE…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
Read Me
![Page 50: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/50.jpg)
TYPOGRAPHIC VOICE KEEPS YOUR ATTENTION
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 51: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/51.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
font :: type
voice :: speech
![Page 52: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/52.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 53: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/53.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
AA A A AAA A A A A
AA A A AA
![Page 54: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/54.jpg)
IF I SAY…
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
“I’m going to kill you”
![Page 55: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/55.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
“I’m going to kill you”
“I’m going to kill you”
“I’m going to kill you”
“I’m going to kill you”
Pirate = UglyQua
Insane = Sybil Green
Robotic = Synchro LET
Suave = Cooper Std
![Page 56: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/56.jpg)
FIND YOUR VOICE
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 57: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/57.jpg)
Brand D
Brand IBrand H
Brand EBrand F Brand NBrand C
Brand GBrand KBrand J Brand Q
Brand X
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 58: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/58.jpg)
TYPOGRAPHIC DESIGN GIVES YOU SOMETHING TO REMEMBER
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 59: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/59.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 60: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/60.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 61: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/61.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 62: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/62.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 63: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/63.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
![Page 64: The NEW Web Typography: Where the Sexy is 2016](https://reader034.vdocuments.net/reader034/viewer/2022042723/588091141a28ab9d738b4669/html5/thumbnails/64.jpg)
GROUP
THECRANFORDTEAGUE
Jason Cranford Teague @jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
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WHEN LEGIBILITY AND READABILITY ARE A PROBLEM
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THE NEW WEB TYPOGRAPHY
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THE NEW WEB TYPOGRAPHY
A long-standing typographic maxim is that the most legible typefaces are “transparent” to the reader–that is,
they don’t call undue attention to themselves. Additionally, the most legible typefaces contain big features and have
restrained design characteristics.
— Allan Haley
“
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THE NEW WEB TYPOGRAPHY
When people find something easy to read, they take that as a sign that they've mastered it. Conversely, the
researchers believe harder-to-read fonts provoke a feeling of lack of mastery and encourage deeper processing.
— Daniel Oppenheimer
“
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DISFLUENCY
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THE NEW WEB TYPOGRAPHY
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THE NEW WEB TYPOGRAPHY
A number of so called "desirable difficulties" show that when people process information deeply they learn more effectively, and depth of processing is not necessarily easy.
— Daniel Oppenheimer
“
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THE NEW WEB TYPOGRAPHY
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THE NEW WEB TYPOGRAPHY
CONTRAST…
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WHAT DESIGNERS ALREADY KNOW
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THE NEW WEB TYPOGRAPHY
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THE NEW WEB TYPOGRAPHY
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THE NEW WEB TYPOGRAPHY
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THE NEW WEB TYPOGRAPHY
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DOES THIS MEAN THAT READABILITY DOESN'T MATTER?
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THE NEW WEB TYPOGRAPHY
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THE NEW WEB TYPOGRAPHY
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THE NEW WEB TYPOGRAPHY
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THE NEW WEB TYPOGRAPHY
https://trends2015.hautehorlogerie.org
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THE NEW WEB TYPOGRAPHY
SEIA.org
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THE NEW WEB TYPOGRAPHY
http://www.annasafroncik.it
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THE NEW WEB TYPOGRAPHY
http://inspacewetrust.org/en/
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FREE COPY
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THE NEW WEB TYPOGRAPHY
Stephen Boss & Jason Cranford Teague
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THE NEW WEB TYPOGRAPHYwhere the sexy is
Jason Cranford Teague @jasonspeaking | #sexynewtype