Download - The On Demand Economy - Edoardo Colombo
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The On Demand Economy
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The On-Demand economy is all about now , on an anywhere anytime basis, giving us what we want: the instant gratification
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The “silent traveller” has
informations at his fingertips, and
skips traditional guest human touch
point in favor of digital
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Within the travel industry, on-demand services are becoming the norm as a way to bring their
guests better experiences.The human part of the industry become less and less important
in a hospitality paradox.
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The On-Demand Economy
is revolutionizing commercial behavior in cities around
the world.
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Location based technology and Big data, offer a way to understand
the behaviour of the new digital traveller to predict andinfluence his choices
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Beacons are a low-cost hardware, low-energy Bluetooth
connections to transmit messages or prompts directly to
a smartphone or tablet, to transform how companies, event
organizers, transit systems, communicate with people.
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Ground transit hubs can give notifications on departures, delays, gate and platform
assignments delivered instantly to passenger smartphones.
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In the Sharing Economy trust is the prerequisite to any
shared service and the possibility of collaboration
and co-operation, to the benefit of all.
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Long-distance travel is not as
strictly regulated as inner-city traffic and
BlaBlaCar keeps fees so low that
drivers are sharing costs rather than
making profit
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Declared information is the foundation of atrusted online profile
Ratings have been used online because users trust content that has been created by a third party.
In order to feel completely comfortable you need to believe that the other party will respect their engagement.
Activity based: a positive rating about a persons’ ironing skills does not indicate that they will be a good driver
All information transferred by users of a sharing service must be third-party verified
Social networks allow users to connect their online identity with their real world identity
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Ticket exchange
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Train Pooling – PNR Sharing?Milano – Roma Roma – Milano
same dayMilano – Roma 86 €Roma – Milano 86 €
+
54 € < 86 €
109 € < 172 €
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One to many One to fewShort message lifetime
One to few GPS localized
One to fewproximity on board
Get a live feed of what people are saying around you
?
Onboard Experience
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“I never travel without my diary. One should always
have something sensationalto read in the train.”
Oscar Wilde