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& http://businessmodels.ning.com & http://twitter.com/RodKuhnKing “Visually Organize and Manage the World’s Ecosystems, Projects, and Trends”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
HEROES
Compete Different
A Visual Handbook for Eliminating the Pain of Traditional Business Plans
A BUSINESS ECOSYSTEM STORY?
WHY USE
Solo Developer of “Sillycon Desert”
Copyright 2012. Dr. Rod King. [email protected]
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“The Significant Problems We Have
Cannot Be Solved
At the Same Level of Thinking
With Which We Created Them.”
Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
Albert Einstein (On the Need for Paradigm Shifting or Thinking Out Of The Box)
“Visually Organize and Manage the World’s Ecosystems, Projects, and Trends”
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Welcome
To
The Age of
Blended Reality Games:
(BRG) “Where Every Thing is a Story”
Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing “Visually Organize and Manage the World’s Ecosystems, Projects, and Trends”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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Hi. My Name is
Solomon Developer.
I Live in Blended Reality,
In a Place Called “Sillycon Desert.”
My Friends and Relatives Just Call Me,
“Solo”
Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing “Visually Organize and Manage the World’s Ecosystems, Projects, and Trends”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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“We are Creating A New Kind of Reality,
One in Which
Physical and Digital Environments,
Media, and Interactions
Are Woven Together Throughout Our Daily Lives.
In This World,
The Virtual and the Physical
Are Seamlessly Integrated.”
[email protected] & http://businessmodels.ning.com
Institute for the Future Copyright 2012. Dr. Rod King. & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Ecosystems, Projects, and Trends” Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing “Visually Organize and Manage the World’s Ecosystems, Projects, and Trends”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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A Story
Is
A Disruptive But Meaningful
Organization of
Information Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Ecosystems, Projects, and Trends” Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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Life
Is
The Story of An Ecosystem
That is Called
“The Universe" Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Ecosystems, Projects, and Trends” Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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Everything
Or
Every Object
Can Be Seen As
A Story and
Part of a Larger Story Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Ecosystems, Projects, and Trends” Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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Our Stories
Are
All Connected
In
The Ecosystem of the Universe
Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing “Visually Organize and Manage the World’s Ecosystems, Projects, and Trends”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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I Am …
Part of the Story of My Family,
Part of the Story of My Society,
Part of the Story of My Country,
Part of the Story of the Earth, and
Part of the Story of the Universe
I Am … Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Ecosystems, Projects, and Trends” Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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The Human Mind
Best Creates, Organizes, Manages, Evaluates, and
Shares Information
As
Stories
Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing “Visually Organize and Manage the World’s Ecosystems, Projects, and Trends”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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A Plan
Is Essentially
A (Fictional/Evidence‐based) Story
Containing Scenes and Scripts for
Achieving A Hierarchy of Goals in Time
Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing “Visually Organize and Manage the World’s Ecosystems, Projects, and Trends”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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Every Plan
Can Be Presented
As
A Storyboard of Scenes
That Create Greater Customer Value
Along a Timeline Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Ecosystems, Projects, and Trends” Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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As a Tool Beyond
The Maturity Stage of its Lifecycle,
The Traditional Business Plan
Is On Life Support and
Awaiting Death
Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Ecosystems, Projects, and Trends” Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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Traditionally,
A Business/Strategic Plan
Does Not Focus On
Identifying, Validating, and
Solving
Customers’ Toughest Problems Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Ecosystems, Projects, and Trends” Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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A Business/Strategic Plan
Typically
Does Not Focus On
Greater Customer Value Creation
Over Time.
Focus is on Business Value Creation. Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Ecosystems, Projects, and Trends” Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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THE CRISIS: Wasteful Ecosystem of the Business/Strategic Plan (Validated Contradiction/Problem/Value/Hypothesis)
The Traditional Business/Strategic Plan
Organizes Ideas for Achieving Business Goals.
However, It Takes a Long Time to Prepare
& Quickly Becomes Obsolete and Not Executed.
The Story in a TraditionaI Business/Strategic Plan is Boring, Expensive, and Difficult to Update In
Today’s Highly Volatile Environment.Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Ecosystems, Projects, and Trends” Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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CONSEQUENCES OF THE BUSINESS/STRATEGIC PLAN CRISIS
Business Goals are Not Met: Declining Profit; Bankruptcy High Rate of Failure of Businesses Especially Startups
Large Waste of Resources: Money; Time; Labor; Energy
Slow Growth or Decline of Local/Regional/National Economy
Layoffs; Rising Unemployment
Competitive Disadvantage of Business/Industry/Region
Negative Multiplier Effect in the Business Ecosystem/Economy
Wasted Opportunities for Stakeholders
Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing “Visually Organize and Manage the World’s Ecosystems, Projects, and Trends”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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OVERVIEW OF CAUSES OF THE BUSINESS/STRATEGIC PLAN CRISIS
The Operation of BUSINESS ECOSYSTEMS
Is
Invisible, Notoriously “Messy,” Highly Volatile, and Difficult to Map
As Well As Difficult to Predict and Manage.
Consequently, Rigid and Detailed Business Plans are Inadequate for
Managing Information About How Businesses and Ecosystems Work.
Note that A Business or An Enterprise
Is Considered As
An Organism That Lives in Ever Faster & Open Business Ecosystems.
Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing “Visually Organize and Manage the World’s Ecosystems, Projects, and Trends”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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A BIG CHALLENGE
One of the Biggest Challenges
In Business
Especially for Startups
Is To Find
A Profitable and Scalable Niche of Customers
Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing “Visually Organize and Manage the World’s Ecosystems, Projects, and Trends”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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So,
Before a Detailed Business/Strategic Plan
Is Prepared,
Stories of the New Business Idea or Ecosystem
Should First Be Prototyped (Plotted; Modeled; Storyboarded), Tested, and Validated
Especially Using Feedback From
Traditional Customers and Non‐customers Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Ecosystems, Projects, and Trends” Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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10 REQUIREMENTS FOR A SOLUTION TO THE BUSINESS PLAN CRISIS
Any Alternative Story Tool or Document to a Traditional Business/Strategic Plan Should Be:
Simple (in Terms of Topics, Graphic Layout, and Content Description)
Lean or Slim: Takes Short Time to Initially Prepare (Hypotheses/Plan)
User‐friendly & Fun: Logic is Easy to Follow and Use; Fun to Present Flexible & Modular: Easy to Upgrade; Can Be Used With Other Tools
Comprehensive in Scope: Describes Why, What, and How of Business
Scalable: Can Easily be Expanded to a Full‐Scale Management Report
Updateable & Adaptive: Can Easily be Updated, Changed, or Managed
Versatile: Can Be Used for Many and Varied Tasks in Business & Life
Facilitates Collaboration, Execution, and Performance Management
Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
Programmatic: Includes a Timeline for All Outcomes to be Achieved
“Visually Organize and Manage the World’s Ecosystems, Projects, and Trends”
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A SOLUTION: A BUSINESS ECOSYSTEM STORY
This Visual Handbook Focuses on
The Natural Story Template of
“Business Ecosystem Story” Which Meets
All the Requirements of a Solution To the Business/Strategic Plan Crisis
Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing “Visually Organize and Manage the World’s Ecosystems, Projects, and Trends”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
A NEW PARADIGM SHIFT: From the Traditional Business/Strategic Plan to the Business Ecosystem Story
PRESENT PROBLEM/NEED/GOAL/JOB: Huge Waste of Time, Money, and Other Resources on Plans That Are Not Executed
PRESENT SYSTEM (Where currently are we?)
VALUE TRANSFORMATION TOOL – Evolve, Explore, or Disrupt: What if (Eliminate/Reduce/Increase/Create)
FUTURE SYSTEM (Where must we go?)
Short/Medium/Long‐term
Not Focused On Efficiently Identifying, Validating, and Solving Customers’ Toughest Problems
Boring; Voluminous
Expensive
Difficult to Update
Eliminate * Lots of Paperwork; Complexity * High Failure Rate of Projects
Reduce * Preparation Time; Cost; Waste
Increase * Execution; Versatility; Scalablity * Customer Feedback; Productivity * Testing; Iteration; Learning
Create * Ecosystem Story: (Pre)Feasibility * Minimum Viable Story (Brand/ Value Proposition) * Fun; Collaboration
Maximization of CUSTOMER VALUE
Maximization of DELIGHT
Minimization of PAIN
DREAM/ VISION/ Ideal Final Result (IFR): Value (+/‐)
Business EcosystemStory
Traditional Business/Strategic Plan
• Competing Tools for Organizing and Managing Ideas to Achieve Business Goals; Traditional Business/Strategic Plan; Business Model Canvas
• Time, Effort, and Cost as Well as Lack of Community for Learning How to Use New Tools for Organizing and Managing Business Stories
• Psychological Inertia: Reluctance and fear to change to a different system or tool; Little or no formal knowledge about business ecosystems
CONSTRAINTS (What are constraints/obstacles/barriers/problems that prevent full realization of future system/vision/dream/IFR)?
“Visually Organize and Manage the World’s Ecosystems, Projects, and Trends”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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The Deep Structure of
A Business Ecosystem Story is Based on
The Universal Organizing Principle of
“End” and “Means”:
WHY? WHAT? HOW? End Means
Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing “Visually Organize and Manage the World’s Ecosystems, Projects, and Trends”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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Let’s Start With …
Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing “Visually Organize and Manage the World’s Ecosystems, Projects, and Trends”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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WHY?
Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing “Visually Organize and Manage the World’s Ecosystems, Projects, and Trends”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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Why Use a Business Ecosystem Story?
Business Ecosystem Stories
Would Radically Change
How You See Things in Business & Life
As Well As Help You Make
A Positive Dent in the World
Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing “Visually Organize and Manage the World’s Ecosystems, Projects, and Trends”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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The Business Ecosystem Story
Is
A Universal Planning & Management Tool (Natural Story Template)
That Supersedes
Traditional, Rigid, and “Boring” Plans:
Business Plans; Value Chain Plans; Business Model Plans
Strategic Plans; Marketing Plans; Performance Dashboards
Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http //twitter.co: m/RodKuhnKing
Product Plans; Personal Development (HR) Plans
“Visually Organize and Manage the World’s Ecosystems, Projects, and Trends” Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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6 Other Reasons
Why You May Want to Use
The Business Ecosystem Story
Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing “Visually Organize and Manage the World’s Ecosystems, Projects, and Trends”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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Story #1:
Build a
Disruptive Business Ecosystem
That Competes Differently and
Makes Competitors Irrelevant Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Ecosystems, Projects, and Trends” Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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Story #2:
Deeply Inspire, Engage, and Align
Employees and
Other Stakeholders in
Your Business Ecosystem Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Ecosystems, Projects, and Trends” Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE
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Story #3:
Maximize Current Attractiveness
‐ Maximize Delight (Strengths) and
Minimize Pain (Weaknesses) ‐
Of Your Business Ecosystem Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
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Story #4:
Maximize Future Attractiveness
‐ Maximize Opportunities and
Minimize Threats (Risks) ‐
Of Your Business Ecosystem Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
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Story #5:
Identify,
Validate, and Solve
Customers’ Toughest Problems or
Big Urgent Market ProblemsCopyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
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Story #6:
Simply Translate
Your Dreams, Vision, and Plans
Into
Reality Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
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Let’s Go On To …
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WHAT?
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What is a Business Ecosystem Story?
A Business Ecosystem Story Is
A Natural Story Template (End‐Means Model) For Identifying, Validating, and Solving
Customers’ Toughest Problems.
A Business Ecosystem Story Comprehensively Maps The Story (Why‐What‐How) of
Any Organization: Past, Present, and/or Future
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In Particular,
A Business Ecosystem Story
Visually Answers
3 UNIVERSAL STORY QUESTIONS (USQ):
WHY does the organization exist?
WHAT needs does the organization fulfill?
HOW does the organization fulfill needs?
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Using the List of Outcomes
For a Completed Business Ecosystem Story
Together With the Framework of
The 3 Universal Story Questions,
You Could Narrate
Engaging “Why‐What‐How” Stories
For
Any Given Business Ecosystem or its Parts
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A Successful Business Ecosystem Story
Reflects
The Logic of
A Validated
Customer Problem – Solution
(Product‐Market Fit)
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Every Stakeholder in Every Organization
Must Always Know, Read, and Understand
Its Business Ecosystem Story
Because
The Business Ecosystem Story
Contains the Logic of
Why and How a Business Ecosystem
Succeeds or Fails in Adding Great Value
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The Business Ecosystem Story
Is
An Important Tool for
Organizational Storytelling,
Planning, Decision‐Making, and Management:
Every Decision, Action, Initiative, or Project
Impacts or Is Impacted By
Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
The Business Ecosystem
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Who Uses a Business Ecosystem Story?
Organizations: Profit/Not‐for‐Profit Investors; Financiers; Board of Directors Leaders; Managers; Corporate Storytellers
Business Accelerators/Incubators/Communities
Business Advisors/Mentors/Coaches/Bloggers
Planners; Strategists; Marketers; Inventors
Business Model Innovators; Problem Solvers
Startups; Entrepreneurs; Professionals; Students Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
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4 CATEGORIES OF NEEDS IN A BUSINESS ECOSYSTEM
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4 CATEGORIES OF
NEEDS IN
A BUSINESS ECOSYSTEM
PHYSICAL Needs EMOTIONAL Needs
INTELLECTUAL Needs SPIRITUAL Needs
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The Business Ecosystem Story
Uses
A Business Ecosystem
As
A Unit of Storytelling,
Planning, Analysis, Design, Innovation, And Performance Management
Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing “Visually Organize and Manage the World’s Ecosystems, Projects, and Trends”
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General Definition of Business Ecosystem
A “Business” or An “Enterprise”
Is
A System, Living Organization, or An Organism
With Physical, Intellectual, Social, and/Or Spiritual Goals For Viably Solving
The Problems of Customers, the Business, and Society.
A BUSINESS ECOSYSTEM
Is
Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
A Supersystem or Superorganism
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Specific Definition of Business Ecosystem
A Business Ecosystem is
A Scene, Frame, Snapshot, Storyboard, Story Plot, Dashboard, Business Model, or Dynamic Simulation of
A Superorganism, Living Organization, or Community
That Viably Pursues and Achieves a Hierarchy of Goals Especially of
Increasing the Number of Profitable “Species” &
Delivering Greater Value in the Ecosystem
Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing “Visually Organize and Manage the World’s Ecosystems, Projects, and Trends”
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BENEFITS OF USING A BUSINESS ECOSYSTEM STORY
Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
Greater Productivity & Success; Unique Insights & Opportunities
BENEFITS OF
USING
A BUSINESS ECOSYSTEM STORY (Natural Story Template)
Versatile, Fractal & Scalable Platform: Basic Tool for
“Business Theory of Everything”
Universal Storytelling Language & Faster Knowledge Transfer
Shared Understanding & Greater Focus
Simple and Memorable Outline of 9 Topics: “SEMPORCES”
Fun Metaphor & Collaboration for Customer Problem Solving
Easier Updates & Performance Management
Shared Vision & Value
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Let’s Conclude With …
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HOW?
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How Are Business Ecosystem Stories Structured?
Every Business Ecosystem Story Has
The Same Topics, Parts, Modules, Skeleton, Acts, Configuration, or Structure of Elements:
9 Archetypal Topics or Basic “Species” That are
Arranged in a Linear Pattern Such As in A Chain or River
Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing “Visually Organize and Manage the World’s Ecosystems, Projects, and Trends”
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The 9 Topics of a Business Ecosystem Story: SEMPORCES
Copyright 2012. Dr. Rod King. [email protected]
& http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
Suppliers/Inputs/Partners S
Employees/Brand/IP/etc. E
C
O
S
Y
S
T
E
M
E
Machinery/Tool/etc. M
Process/Strategy P
Output (Product/Service) O
Retailers/Channels (CRM) R
Customers/Consumers C
Environment (Global) E
Shared Value (Delight/Pain) S
“Visually Organize and Manage the World’s Ecosystems, Projects, and Trends”
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Example 1: Business Ecosystem Story of SOUTHWEST AIRLINES (1971)
Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
S Suppliers/Inputs/Partners: Capital; Boeing; Fuel Suppliers E
C
O
S
Y
S
TE
M
Employees/Brand/IP/etc.: Founders; Fun and Lean Crew E
Machinery/Tool/etc.: 737 Aircrafts; Secondary Airports M
Process/Strategy: Frequent Point‐to‐Point Flights P
Output (Product/Service): Reliable & Very Low Priced Flights O
Retailers/Channels (CRM): Check‐in Booth (in Airports) R
Customers/Consumers: Low‐end Market/‘Local Tourists’ C
Environment (Global): Long Haul Airlines: United Airlines; … E Shared Value (Delight/Pain): “The Speed of a Plane at the Price of a Car … Whenever You Need It”; Extraordinary ROI
S
Validated Pain and Problems of Long Haul Airlines: Expensive Flights; Rigid Schedules; Inconvenient Access to Airports
“Visually Organize and Manage the World’s Ecosystems, Projects, and Trends”
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Example 2: Business Ecosystem Story of CIRQUE DU SOLEIL (1984)
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S Suppliers/Inputs/Partners: Capital; Prop Makers E
C
O
S
Y
S
T
E
M
Employees/Brand/IP/etc.: Founders; Actors/Acrobats/Clowns E
Machinery/Tool/etc.: Glamorized Tents; Unique Theater M
Process/Strategy: Multiple Theater‐Circus Productions P
Output (Product/Service): Thematic Theater‐Circus Show O
Retailers/Channels (CRM): Ticket Offices; On Site (Sale) R
C
Environment (Global): Ringling Bros …; Regional Circuses; … E Shared Value (Delight/Pain): Artistic and Musically Themed Circus Show; Extraordinary ROI; “We Reinvent the Circus”
S
Customers/Consumers: Higher Income Adults/Families Validated Pain and Problems of Traditional Circus: ‘Crass’ Circus Entertainment in ‘Crass’ Venues; Abuse of Circus Animals
“Visually Organize and Manage the World’s Ecosystems, Projects, and Trends”
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(1998) Example 3: Business Ecosystem Story of GOOGLE SEARCH
S Suppliers/Inputs/Partners: Capital; Content Owners on Web
E
C
O
S
Y
S
T
E
M
Employees/Brand/IP/etc.: Founders; Proprietary Algorithm E
Machinery/Tool/etc.: Search Engine; IT Search Platform M
Process/Strategy: Manage IT Platform/Auction; Blue Ocean P
Output (Product/Service): Accurate Results; Targeted Ads O
Retailers/Channels (CRM): google.com; Affiliated web sites R
Customers/Consumers: Advertisers; Web searchers C
Environment (Global): Yahoo; Overture; Ask; Alta Vista; … E Shared Value (Delight/Pain): Free and Accurate Results; Targeted Ads; Extraordinary ROI; “Do No Evil”
S
Validated Pain and Problems of Traditional Search Engines: Poorly Targeted and Annoying Ads; Inaccurate Search Results
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Ecosystem Story Questions for
An Organization’s Business Ecosystem Story
Narrative: 3
WHY does [Organization] exist? WHAT needs does [Organization] fulfill? HOW does [Organization] fulfill needs?
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Te
mplate #1: Business Ecosystem Story of …………………………………..
Employees/Brand/IP/etc. E
C
O
S
Y
S
T
E
M
E
Machinery/Tool/etc. M
Process/Strategy P
Output (Product/Service) O
Retailers/Channels (CRM) R
Customers/Consumers C
Environment (Global) E
Shared Value (Delight/Pain) S
Suppliers/Inputs/Partners: S
Validated Pain and Problems of Traditional (Top Dog) Products/Services
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Template #2: Customer (Underdog) in a Business Ecosystem Story
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Suppliers/Inputs/Partners: Alliances S
Employees/Brand/IP/etc.: Mentor; Supporting Team E
Machinery/Tool/etc.: Special or Unique Tool/Place M
Process/Strategy: Plot; Stratagems/Strategies/Tactics; Job P
Output (Product/Service): Super Tool/Service/Information O
Retailers/Channels (CRM): Distributor/Media/Messenger R
Customers/Consumers: Hero (Protagonist); Problems; Needs C
Environment (Global): Antagonist; Competitors; Constraints E
Shared Value (Delight/Pain):
E
S
S
T
E
C
O
Y
Validated Pain and Problems of Traditional (Top Dog) Products/Services
M Shared Dream/Vision/Value/ S
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Ideals/ Goals/Results/Outcomes
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Template #3: Customer Ecosystem Story of …………………………………..
Employees/Brand/IP/etc. E
C
O
S
Y
S
T
E
M
Suppliers/Inputs/Partners: S
E
Machinery/Tool/etc. M
Process/Strategy P
Output (Product/Service) O
Retailers/Channels (CRM) R
Customers/Consumers C
Environment (Global) E
Shared Value (Delight/Pain) S
Validated Pain and Problems of Traditional (Top Dog) Products/Services
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Ecosystem Story: Underlying Logic of “SEMPORCES” Chain
Suppliers/Inputs/Partners S Upstream
Employees/Brand/IP/etc. E
C
O
S
Y
S
T
E
M
HOW?
[D]esign System
‐ Input/Processing/Output (System)
E
Machinery/Tool/etc. M
Process/Strategy P
Midstream
System
Global/Local Environment
WHAT?
[N]eeds
‐
Output (Product/Service) O
Retailers/Channels (CRM) R
Customers/Consumers C
Environment (Global) E
Shared Value (Delight/Pain) S
Product‐(Feedback)Market Fitness
Left Brain – Evaluate
SUPPLY SYSTEM (Inside the Enterprise)
Right Brain – Explore
DEMAND SYSTEM (Outside the Enterprise)
Downstream WHY? [A]spirations System ‐ Result (Effect)
Total Brain – Envision SHARED VALUE (= Delight/Pain)
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Business Ecosystem Story as a Fractal of 9 Stories
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Employees/Brand Story E
C
O
S
Y
S
T
E
M
E
Machinery/Tool Story M
Process/Strategy Story P
Output (Product/Service) Story O
Retailers/Channels (CRM) Story R
Customer/Consumer Story C
Environment (Global) Story E
Shared Value (Delight/Pain) Story S
Suppliers StoryS
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The 9 Topics
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Of
A Business Ecosystem Story
Can Be Used
Topics
For
Ecosystem
As
Interview
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Stakeholders in an
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The Gr sperity
Criti On
The Health an fecycle Stage
Their Busin cosystems
owth and Pro
Of
Individuals and Enterprises
cally Depend
d Li
Of
ess E
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T y
Efficie Used
To Id olve
Big U MPs)
he Business Ecosystem Stor
Can
ntly and Cost Effectively Be
entify, Validate, and S
Customers’ Toughest Problems
Especially
rgent Market Problems (BU
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BRG # nslation 1: Business Ecosystem Story ‐ Tra
* Print out/Draw Large (“SEMPORCES”) Templates
for
* Translate Each of Your Following Documents:
Business Plan; Strategic Plan; Product Plan; Business Idea Business Scorecard
Mission/Vision/Value
Dreams/Vision
Into a
the Business Ecosystem Story
Model (Canvas); Value Chain; Balanced
Statements
One‐Page Business Ecosystem Story
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BRG #2: Business Ecosystem Story ‐ Evaluation
* Print out/Draw Large (“SEMPORCES”) Templates
for the Business Ecosystem Story
* Map/Document and Evaluate Customers’ Problems
Business
Using a One‐Page Business Ecosystem Story of
Your Business Your Main Customer’s Business
Your Supplier’s Your Main Competitor’s Business
Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing “Visually Organize and Manage the World’s Ecosystems, Projects, and Trends”
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BRG #3: Fun Collaborative Project
Use a Social Media Platform
Prepare
a Description for
Business Ecosystem: C‐E‐S
Such as Twitter To Collaboratively
A Story For Your Organization or Project: [Organization’s] Business Ecosystem Story.Each ollabC orator SubmitsEach of 9 Topics of the
P‐O‐R‐S‐E‐M‐
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BONUS
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BUSINESS ECOSYSTEM PROJECT MANAGEMENT
MAPPING, PLANNING, AND MANAGING
ANY EVENT
ANY BUSINESS
IN
SPACE AND TIME
OR
ECOSYSTEM STORY
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Building
A
Planning, Executing, and Managing
An Arduous Epic Journey
Profitable & Sustainable Business Ecosystem
Involves
The Story of
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The Disruptor’s Arrow of Time
Effectively
Is
An All‐in‐One Tool
As Well As
A Living Map
For
Managing Stories in Space and Time
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You Can Use the Visual Tool of
The
To Plan, Present, and Manage
The Evolution em Story:
Enterprises; Organizations;
Tools; Facilities; Employees; Teams; Society; Industries;
Disruptor’s Arrow of Time (DAT)
of Any Ecosyst
Non‐profit
Products;
the World; Universe Copyright 2012. Dr. Rod King. [email protected]
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The Disruptor’s Arrow of Time
Presents
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Two or ystems
A Valu
Past & Pres nt & Future
More Scenes, Systems, or Ecos
That Are
Arranged in a Timeline.
e Transformation Tool or Process
Occupies the Space Between
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ent as well as Prese
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Can Be nswer
What is the exi tion or problem? Where were we? Where How
The Disruptor’s Arrow of Time
Used to A
The 6 Customer Problem Solving Questions:
sting situa
currently are we? Where must we go?
should we get there? What are the constraints?
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Disruptor’s Arrow of Time (DAT): ………………………………………..…………….………………….. Client/Customer: ………….………………..
OB: ………………………………………..………………………………………………………. Date: ……………………………
…….……
PROBLEM/NEED/GOAL/J …….……
PRESENT “SYSTEM” (Where currently are we?)
VALUE TRANSFORMATION TOOL – Evolve, Explore, or Disrupt: What if (Eliminate/Reduce/Increase/Create)
FUTURE “ S(Where must
Short/Medium/
YSTEM” we go?) Long‐term
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“Blue Ocean”
“Red Ocean”
DREAM/VISION/
Ideal Final Result (IFR): Value (+/‐)
CONSTRAINTS What are constrain( ts/obstacles/barriers/problems that prevent full realization of future system/vision/dream/IFR)?
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ECOSYSTEM Story on Arrow of Time (ESAT): ………………………..…………….………………….. Client/Customer: ………….………………..…….……
PROBLEM/NEED/GOAL/JOB: ………………………………………..………………………………………………………. Date: ………………………………….……
PRES ory” ENT “ECOSYSTEM St(Where currently are we?)
VALUE TRANSFORMATION TOOL – Evolve, Explore, or Disrupt: What if (Eliminate/Reduce/Increase/Create)
FUTU ry” RE “ ECOSYSTEM Sto(Where must we go?)
Short/Medium/Long‐term
S
E
M
P
O
R
C
E
S
S
E
M
P
O
R
C
E
S
DREAM/ VISION/ Ideal Final Result (IFR): Value (+/‐)
CONSTRAINTS
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(What are constraints/obstacles/barriers/problems that prevent full realization of future system/vision/dream/IFR)?
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This Blended Reality Presentation
Is
Available for
FREE ON THE INTERNET
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Why Not
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Downlo a Copy,
ad
Now?
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Please Share
‐ Especially on Social Media
Such As Facebook ‐
This Story
In Your Involving
Friends, and
Family
Twitter and
Blended Reality
Ecosystem
Colleagues,
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Reinvent the Way
B s
Crea ged, Evaluated, and Shared
Let’s
usiness Plans and Storie
Are
ted, Organized, Mana
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Help to
“Radically Improve
The World’s Greatness”
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See the Universe
A Blended Lens
Using Template
‐P‐O‐R‐C‐E‐S”
Through
Reality
The Natural Story
Of
Copyright 2012. Dr. Rod King. [email protected]
“S‐E‐M
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Life must ard … be lived forw
.Backwards Understood Be Only Can But
Copyright 2012. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
Based on a Quote by Soren Kierkegaard
Danish Philosopher
“Visually Organize and Manage the World’s Ecosystems, Projects, and Trends”
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http://goo.gl/6NFFEBuy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit
THANKS!