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• Pinterest (launched in March 2010) is a virtual pinboard that let's you bookmark to organize and share all the beautiful things you find on the web
• You can create your own pinboards and you can browse other people's boards as well
• Core difference with Pinterest: It says Look at THIS, instead of Look at ME
PINTEREST IS THE TWITTER OF 2012
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• Traffic grew by 429% from 9/11 through 12/11 to roughly 7.2 M in Dec. 2011
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• Broke the 10 Million mark in January 2012 becoming the fastest independent site to hit 10 M uniques/month in the U.S.
Source:TechCrunch
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116% traffic growth in 2012 to 21.2M, 75% user growth
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Percent of Pinterest users that are female
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Percentage of Pinterest users Between 25-55 yrs old
Source: Mashable
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Percentage of retail referring traffic Pinterest accounts for
Facebook = 26.4% Twitter = 3.61%
Source: Shareaholic
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Pinterest now the 4th largest organic traffic driver worldwide
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Travel companies and conferences companies use Pinterest to promote locations
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Avalaunch Media uses Pinterest to highlight recent content marketing and infographic pieces
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NORDSTROM uses Pinterest to highlight their fashion lines
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Utah based ZAGG features products, gadgets, other related things
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Gifts for Bloggers - Product retailers are making pinboards specific to markets
GET CREATIVE!!!
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Visit Bend uses Pinterest to highlight community businesses, events, etc.
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Leveraging
• Create a company account • Create boards for your products, services, interests • Pin images to your newly created boards • Make sure your pins are shared on your company Facebook and Twitter profiles
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Make sure your site is optimiz ed for Pinterest • Anything that is programmed in Flash CANNOT be pinned • Many JavaScript image preview tools block the option for pinning
Test, Test, Test • Use the bookmarklet tool from Pinterest on your own site • Pinterest also offers a “Pin It” button you can add to products, images, etc.
• There are Plugins out there for WordPress, and others
Optimize for
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Optimize for
Mashable
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Optimize for
Mashable
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Optimize for
Mashable
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YouTube reports 4 billion+ daily video views!
Average U.S. internet user watched 23.2 hours of online video comScore study for Dec. of 2011
Case Study
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Images Are Shared More Than Video
Effect According to StruckAxiom
X 10 more than
Images Shared More
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Why Images Are Shared More Than Videos
• People aren’t sure what the video is before they click it
• Unknown time commitment • Not sure if they’ll want to share the video
Effect vs.
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So, Can You Combine The Two?���GungHo Case Study (h/t @NewspaperGrl)
+
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GungHo Case Study • Founder Danny Mason wanted to use social media to launch GungHo
• Hired Plaid Social Labs to find the right YouTube celebrity to influence men and women equally
• Found Charles and Ally Trippy YouTube Channel
“Internet Killed TV”
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Charles and Ally Trippy The Deal: Trippys agree to do a video review GungHo agrees to give away
FREE ENERGY
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The Strategy
www.gogungho.com/trippy
FREE ENERGY MORE FREE STUFF
SHARE FUNNY NINJA PICTURE
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The Results
5,700 bought or used the discount
69K hits within a few hours First 5000 samples were gone in 23 minutes Next 5000 were gone within ~ 90 minutes
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The Results
80% of the women added a personal endorsement where as only 5% of the men
Buyers
Female
Male
59% Men
Women
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The Results
5778 image pins before GungHo turned off the offer
1300 new followers
1100 new fans
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Because of
• Store, blog, magazine, wish list • Surpassed 1 M users in August 2012
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Because of
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