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The Possibility of New Device for Music Tourism in Manchester: A Comparative Study of London
and Liverpool
Rima AryandaniFrancesco Vallecoccia
Master Students of Università della Svizzera Italiana
Soundtrack: Music, Tourism and Travel Conference 6-9 July 2012
Liverpool, United Kingdom
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Table of Contents
1. Pop Culture Tourism and Music Tourism 2. UK as Music Tourism Destination
1. Liverpool as Music Tourism Destination 2. London as Music Tourism Destination
3. Manchester Music Tourism Potential 4. Benchmarking
1. London2. Liverpool
5. Manchester Music Apps6. Conclusion
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Culture and tourism is interlinked and developed over time:
1. The Grand Tour era 2. The invention of steam
machine 3. Globalization and the
development and introduction of technology
Pop Culture Tourism and Music Tourism
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Pop Culture Tourism and Music Tourism
• Music is a part of pop culture -> music tourism is part of pop culture tourism.
• Gibson and Connell (2005), “music tourism constitutes a cluster of possible tourists, activities, locations, attraction, workers, and events, which utilize musical resources for tourist purposes.”
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UK as Music Tourism Destination
• Beatles, Bee Gees, The Smiths, New Order, OASIS, Adele
• Glastonbury and Reading Festival
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• Overseas tourists: 29 millions tourists (Visit Britain Statistic)
• 5th most exciting country in terms of its contemporary culture (National Brand Image study 2011).
UK as Music Tourism Destination
• Overseas Visitors to Britain (2010): 24% of tourists in Britain stated that music influenced their choice of destinations
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Liverpool as Music Tourism Destination
• Beatles:– John Lennon airport – Beatles map and – the Beatles Tours – Master of Arts in the Beatles, Popular Music and
Society.
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Liverpool as Music Tourism Destination
In 2008, Liverpool has been stated as one of European City of Culture – pop music and classical music concert all over the
year
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London as Music Tourism Destination
• London is popular as music tourism destination for its live music
• Royal Albert Hall, Royal Phillarmonia Orchestra London, London Symphony Orchestra
• O2 Arena and Hyde Park
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London as Music Tourism Destination
• UK Music: Music Tourists covers 43% from UK share
• 02 Arena since 2007 has reached 7.5 millions of visitors (Paul Newman)
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Manchester Music Tourism Potential
60s 80s 90s
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• Madchester
Manchester Music Tourism Potential
• Music Gigs
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Manchester Music Tourism Potential
• Visit Manchester: The percentage of tourists’ activities:– theatre performance or show (26%), – specific event/festival (23%)– attend a music concert/gig (23%)
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BENCHMARKING: LONDON
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BENCHMARKING: LONDON MUSIC MAPP
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BENCHMARKING:LONDON MUSIC MAPP
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BENCHMARKING: MUSEUM OF LONDON SOUNTRACK TO LONDON
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BENCHMARKING: MUSEUM OF LONDON SOUNTRACK TO LONDON
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BENCHMARKING: LIVERPOOL
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BENCHMARKING: UNOFFICIAL BEATLES’LIVERPOOL
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BENCHMARKING: UNOFFICIAL BEATLES’LIVERPOOL
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BENCHMARKING: THE BEATLES STORY LIVERPOOL
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BENCHMARKING:THE BEATLES STORY LIVERPOOL
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CONSIDERATION OVER THE BENCHMARKING
Common point:• Map-oriented applications• Musical Landmarks• Audio or text description• Anecdotes• Little or no interaction with the user.
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MANCHESTER MUSIC APPS
The goal is not to design an application with only landmark in a map but mainly to start up an application that can highlights the best of Manchester’s musical heritage that apply the location-based model (e.g. Foursquare) and video content (Youtube).
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THE OUTLINE OF THE APPLICATION
• 3 categories of Landmarks: • Bands• Clubs • Record label• The user as an active part in the process (post
comments, give corrections and post video. )• 20 Musical Landmarks
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ONE POSSIBLE SCENARIO
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LESSER FREE TRADE HOTEL:THE POST-PUNK BIRTHPLACE
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LOCATION-BASED MODEL
The users can:
• Add a favourite list
• post a comment about the current state of the building
• give advice by using the application
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VIDEO-CONTENT
1. Watch the video on-site2. Watching the video off-
site3. Upload another video
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CONCLUSIONS
Manchester has big potential for Music TourismThe aim is for the Manchester application is not to repeat the same mistakes such as: • Not Design a flat though useful application• Not Make the user as passive actor• An overflow of information and data
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THANK YOU FOR YOUR ATTENTION