The Power of the Facebook Gaming PlatformJulia Ognieva, Head of Gaming Partnerships, Russia and CIS
Why we’re here...
Games are
social
Source: comScore Mobile Metrix, US March 2013
More time is spent
on Facebook than
anywhere else on mobile
Facebook &
Instagram are
of all mobile
time spent daily
27%
A user checks
Facebook on
their mobile on
average
14 times A day
My Country 2020 Game Insight
SDK for Unity
Enable users to play with friends
Connect gamers x-platform
Grow your audience
Easy integration & deployment
Build Grow Monetize
Facebook Platform
Build
Parse Pricing
UNLIMITED
up to 30 requests/second
UNLIMITED
up to 1,000,000 recipients
UNLIMITED
data points
Township // Playrix
~4Mdownloads in
three months
Grow
You are here
App Store > 900,000 Apps
Google Play > 900,000 Apps
You are here
Find the right customers and drive installs
Mobile App Ads:
Demographic
Mobile
Custom Audience &
Lookalike audiences
Social
1
2
3
4
Mobile App Ads for Installs
Mobile App Ads for re-engagement
66% of app users open appsbetween 1 and 10 times
Custom AudiencesReach your customers and prospects on Facebook using their email, phone, or user IDs
to create unique targeting groups
Lookalike AudiencesGenerate a targeting group of people with the same characteristics as those
in your Custom Audience across 100s of parameters
Deploy. Measure. Optimize.
Desktop App Ads
Use tools like the Share,
App Center and Requests to
engage people
on Facebook
Sharing
4 Pics 1 Word does not use Login, yet allows users to post to Facebook with the Share Dialog
New App Center & App center videos
Making requests more relevant and compelling
Improved requests
Send dialogs
Notifications
Home reminders
Monetiz
e
Monetize Your App with
Facebook's Audience
Network
Audience Network
• The right ads for your
audience
• Access to Facebook
Advertisers
• Successful ad units
Build Grow MonetizeIdentity
Parse
Stability
Guarantee
App Ads
Sharing
App Center
Payments
Audience
Network
Best practices…
>30%
Total payers
increased
for the 3 day
sale period 68%Sales brought
more people who
hadn’t purchased in
the last 28 days
PromotionsGo forth and have sales
Criminal Case is one of the best examples of the power of A/B testing
A/B Testing
98% organic
traffic and >
660K installs
per day
Build Grow MonetizeIdentity
Parse
Stability
Guarantee
App Installs
Sharing
Messaging
Payments
Audience
Network
fb.me/start
Our Team Is hiring!
Partner Engineer, Gaming
London, UK
Facebook.com/careers
Julia Ognieva: [email protected]
