Sydney IndesignThe Project
sydneyindesign.com.au
The ProjectPast Examples
Sydney IndesignThe Project
sydneyindesign.com.au
Keywords: Evolution
ExhibitorInterface
Project PartnerAcademy of Design, Australia
Interface collaborated with the cross discipline team of students from the Academy of Design. They created an experience that demonstrates the evolution of something negative to something positive. It showcased the lastest World Woven Collection from Interface, where the students weaved a story of transfromation.
Why it worked? Engaged visitors with a unique visual and physical experience
Social Media Friendly
Represented the Exhibitor’s brand and identity
Melbourne Indesign 2016
Sydney IndesignThe Project
sydneyindesign.com.au
Keywords: Ritual
ExhibitorTappeti
Project PartnerCox Architecture
Tappeti and Cox Architecture have joined forces to create a multi-sensory experience. Combining the ritual and traditional art of rug weaving, while showcasing the new collections of hand made Tappeti rugs from around the world
Why it worked? Engaged visitors with a unique visual experience
Perfectly answered the brief and keyword
Represented the brand’s identity
Sydney Indesign 2015
Sydney IndesignThe Project
sydneyindesign.com.au
Keywords: Inception
ExhibitorCafe Culture + Insitu
Project PartnerDKO Architecture & Hot Black
Recently merged brand, Cafe Culture + Insitu enlisted the creative expertise of DKO Architecture & Hot Black to celebrate the collaboration and its importance as they look towards the future.
Why it worked? Incredibly colourful and bright
Visitors continued to remember it due to its unique sensory experience
Created a sense of fun and excitement
Melbourne Indesign 2014
Sydney IndesignThe Project
sydneyindesign.com.au
Keywords: Inception
ExhibitorInterface
Project PartnerLoop Creative
Through an interactive installation, Interface and Loop Creative encouraged visitors to consider “what a world without nature would sound like, look like and feel like?
Why it worked?
Engaged and triggered a sensory experience
Aimed to pose questions to the audience and challenge one’s way of thinking
Highly immersive installation
Melbourne Indesign 2014
Sydney IndesignThe Project
sydneyindesign.com.au
Keywords: Process
ExhibitorSeehosu
Project PartnerBVN
With the help of BVN, Seehosu celebrated beautiful Japanese design in this laneway installation. Visitors were invited to explore the “Urban Sakura Garden” as they wandered through the “Maruni Bonsai Field”.
Why it worked? There was a nice synergy between the installation and the Seehosu brand
Cheap and cost- effective installation
Maximum visual effect without the need for complex
Sydney Indesign 2013
Sydney IndesignThe Project
sydneyindesign.com.au
Keywords: Activate
ExhibitorEarp Brothers
Project PartnerKit Webster & Chiara Kickdrum
Aptly titled ‘Porcelana innovadora’, Earp Brothers partnered with Kit Webster and Chiara Kickdrum to create a series of mysterious projections of light and pattern.
Why it worked?
The team used modern technologies to show their latest range of tiles in a whole new way.
Dynamic and Engaging.
Visitors were mesmerised by the mirroring and reflection of various geometric shapes.
Melbourne Indesign 2012
Sydney IndesignThe Project
sydneyindesign.com.au
Keywords: Activate
ExhibitorSignature Floor Concepts
Project PartnerHBO + EMTB
Signature Floor Concepts aimed to showcase their latest product launch ‘CMYK Colour Concepts’, by partnering with HBO + EMTB. Visitors were invited to throw CMYK confetti into the air and a photographer was on hand to freeze the moment when the confetti was suspended.
Why it worked? Very Social Media Friendly: images were uploaded straight onto the Signature Floor Facebook page where visitors could comment, repost or share.
Photographs were bright, colourful and fun, just like the installation itself.
Maximum visual effect without the need for complex infrastructure.
Melbourne Indesign 2012
Sydney IndesignThe Project
sydneyindesign.com.au
Keywords: Element
ExhibitorTappeti, Viabizzuno & Envoy Furniture
Project PartnerHassell & UNSW Interior Architecture Students
Hassell and a team of Interior Architecture students from UNSW have teamed up to make a visually engaging installation. By only using 8 Yellow Pages and some tape, this was all that was needed to create an exciting visual guide to navigate visitors across 3 floors and into the 3 showrooms. Visitors were to follow the “Yellow Levey Road”.
Why it worked? Low cost and effective.
Visually stimulating.
Saturday in Design, Sydney 2011
Sydney IndesignThe Project
sydneyindesign.com.au
Keywords: Connect
ExhibitorBW Furniture & Infinity
Project PartnerHassell & Lasalle College of the Arts
Under BW Furniture & Infinity’s conceptual direction ‘Connectivity and Sustainability: Together We Can’, Hassell and Lasalle College of the Arts created an installation that played with the projection of shadows. Sculptures of people were made from used soft drink cans and strategically placed around the showroom. A light was then projected onto these sculptures and the shadow looked as though a person was sitting on the furniture.
Why it worked? Cheap and cost- effective installation
An element of surprise. Visitors had to take a second look to understand the installation.
Fun, playful and engaging.
Saturday in Design, Sydney 2011