Case study: The Register Rocket
When we came across The Register ’s idea to send a 3D printed
rocket to the stratosphere, we jumped on the sponsorship
opportunity. We’d recently launched in-memory analytic
database company, EXASOL to the UK and we were on the hunt
for creative ways to help raise brand awareness.
Results : The Register Rocket
So far 125 pieces of coverage from across the globe, including a
2.5 minute piece on CNN, BBC Click, The Daily Mirror, The Sun,
China Post, Arab News, Times Education Supplement.
The list goes on.
Results : The Register Rocket
EXASOL’s logo is on the nose of
the rocket, present in all photo
and video opportunities.
We transformed the launch
beers at The Register ’s offices
into a bit of a press soiree.
EXASOL had two roll-up
banners and press packs in The
Register ’s office – we dare you
to top that!