The Retail Flower Shop
Choosing A Name and Logo
Naming Your Shop
Needs to reflect that it’s a Flower Shop!
Will appear on EVERYTHING you do!
How does it sound when you answer the phone?
Naming Your Shop
Not too wordy
Something “catchy”
Something that fits you and the type of shop you will create
Examples
SimpleKaci’s Flowers
CreativeDainty Designs
Play on WordsA Basket Full of Posies
Logo’s
A “picture” representation of your store
Can be simple or complex
Should go with the name of your shop
Not too “busy”
Logo’s
Will appear onBusiness signBusiness cardsInvoicesAdvertisementsAnd more!
Logo’s
Examples:
Naming YOUR Shop & Designing a Logo
Today is your Brainstorm Day!
Write down as many options as you can think of!
At the end of the period you will have to turn in your final decision of what you will name your shop & a rough sketch of your logo.
Name & Logo
A final draft, “neat” and “professional” copy will be turned in with your Portfolio!
On the final copy, maybe use computer to help make name/logo.
Can also be hand-drawn