TheRoaringTwenties:TheCultureofthe1920s

Textof“Peerless”Document:EverywomanlovesthatgreaterdegreeofsecurityandserenityshefindsinherPeerlesscar.WhetheritbetheEightortheSix,itsremarkableday‐inandday‐out,dependableserviceisassured.Thousandsofmilesoftravelpileupwithnothoughtofadjustmentorrepairsofanykind.

TheAdvertisingIndustryacknowledgedtheexpandingbaseofwomenintheconsumermarketduringthe1920s.TheyoungergenerationofFlappersbecamethetargetedasindependentandcarefreeconsumers.Duringthecourseofthe1920s,youngflappersor"jazzbabies"becametargetedforconsumergoodswhichtheywerenotpreviouslyexpectedtopurchase,suchascars,radios,motors,land,lifeinsurance,etc.Youngwomenwerealsoseenasindependentpurchasersofmanynewconsumergoods,mostofthesegoodsrevolvedaroundjazzculture,suchasdancinggarments,radios,recordings,cosmetics,andmusicalinstruments.Theadvertisementsthatwereaimedatthisnewconsumergroupweredistinctlydifferentfrompreviousadvertisementsthathadtargetedyoungwomen.Theflapperadvertisementsreflectedtheirindependencefrommen,theirparents,andtheirgrandparents.Advertisersstrovetoappealtotheflappergenerationbyreflectingtheirnewideasandmorals.Forexample,HoleproofHosiery(right)ceasedplacingmenintheiradvertisements,andshowedthattheywerea"modern"productbydisplayingscantilycladwomenwithshorthairintheiradvertisements,whereasinthepastHoleproofdisplayedwomenfullyclothedandonthearmofaman.

Textof“Women”Document:WomenwhoarefirstattractedtoHoleproofHosierybyitslustrous,sheerappearance,arepleasantlysurprised–wearingit–tofindthatitscharmingbeautyismatchedbyunusuallylongservice.ItisthiscombinationofstyleanddurabilitythathasmadeHoleproofthepreferredhosieryofmillions.BuyHoleproofandbothyourhosieryandmoneywillgofarther.HoleproofHosieryCompanyMilwaukee,Wisconsin