The Seven Habits of ���Highly Effective Conversion Optimisers
Stephen Pavlovich | Conversion Factory
[1] Steal more ideas
Use Evernote – capture everything. ���Find out your Evernote email address. Auto-forward emails.
[2] Watch more TV
How do adverts overcome objections or emphasise benefits? Which phrases or structures are common between them?
[3] Stay organised
Use Excel to track every test. ���Include: hypothesis, page type, screenshots, test results.
[4] Don’t rely on hard data
Don’t rely on Google Analytics – set up soft data streams to cover the “why?” as well as the “what?”
[5] Learn more
As optimisers, we need to be experts on usability, ���copywriting, data analysis, persuasion, design…
[6] Optimise yourself
How would you optimise your client relationships? ���What are their objections? What’s your sales funnel?
[7] Think differently
Don’t self-impose boundaries on your testing
