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The Six Essential Skills of Professional
Social Media Practitioners
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The Six Essential Skills of Social Media Practitioners
Industry Advisors
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The Process#1 - IDENTIFY COMMON TASKS & DUTIES
Examples:
o Create a social media strategic plan is aligned with company goals
o Create a social media policy to govern activities
o Determine how your core audience prefers to interact online
o Gather data from tools for performance metrics
The Six Essential Skills of Social Media Practitioners
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#2 - NATIONAL SOCIAL MEDIA JOB SURVEY
Results:
o Education and experience demographic data
o Frequency of performance for identified tasks and duties
o Overall importance of identified tasks and duties
o Six essential content domains (skill-sets)
The Process
The Six Essential Skills of Social Media Practitioners
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The Six Essential Skills of Social Media Practitioners
Survey Results
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The Six Essential Skills of Social Media Practitioners
Survey Results
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Six Essential Skills
#1STRATEGIC PLANNINGUnderstanding broad strategies and visions for the organization, and then drilling down to specific tactics and tools. Strategic planning is where the foundation is set for social media.
The Six Essential Skills of Social Media Practitioners
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Six Essential Skills
#2COMPLIANCE AND GOVERNANCEBefore executing a project and incurring further costs, developing policies and determining legal limitations is critical. Growth can quickly be stifled by legal obstacles, particularly when businesses use external social platforms.
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The Strategic Principles of Social Media
Six Essential Skills
#3PROJECT / CAMPAIGN MANAGEMENTThe coordination of many different people, the completion of many tasks in a precise sequence, and acquiring or outsourcing to key talents to implement the vision, plan or campaign are all core to the skills in social media project management.
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Six Essential Skills
#4SOCIAL MEDIA MARKETINGPriming the marketplace, gauging audience interest, sharing stories and preparing for campaigns and/or sharing your campaign announcements via internet-driven technology such as blogs, RSS, web video productions, podcasts and social networking platforms are essential to social media marketing.
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Six Essential Skills
#5COMMUNITY MANAGEMENTEnsuring that the two-way online communication between the organization and its customers / stakeholders always flows smoothly, the community manager serves as a professional representative for the organization’s products or services, while simultaneously gathering feedback for further development of products or services for evaluation.
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Six Essential Skills
#6RESEARCH AND ANALYTICSResearch and analysis should take place within each of the previous skill domains. However, the greatest value can be found when real-time feedback and monitoring solutions have been implemented, making trends and behaviors more concrete.
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o Strategic Planningo Compliance and Governanceo Project and Campaign Managemento Social Media Marketingo Community Managemento Research and Analytics
Six Essential Skills
The Six Essential Skills of Social Media Practitioners