INMOBI INSIGHTS !
THE STATE OF APP MONETIZATION COUNTRY SPOTLIGHT
!
SEPTEMBER 2014
Table of Contents
1 About Our Research !
2 Network Landscape !
3 China !
4 India !
5 Japan
6 South Korea !
7 United Kingdom !
8 United States !
9 Appendix: Global Index
METHODOLOGY
InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within the mobile app ecosystem on our network.
ABOUT THE RESEARCH
The State of App Monetization
The information contained in this report is based on data collected through InMobi’s monetization platform. Only data with all standard fields completed was included for analysis. Percent change is calculated using absolute numbers, quarter over quarter. Keep in mind that
CTR performance may not be indicative of ad effectiveness. Many brand advertisers track other metrics, such as engagement rates, interaction rates, dwell time, etc.
NETWORK LANDSCAPE
REACHING
872 MMuniques
159 BILLION
!
Monthly Ad Impressions
Millenial Media +
JumpTap approx.
415 Million
!
200+ !
Countries 17Offices
DEVICE8% INCREASEIn-App ad impressions increased globally
by 8% from Q1 to Q2
North America
17%Middle East
5%
Europe
24%Asia Pacific
50%
% Q2 In-App Ad Impressions
Latin America
3%
Africa
<1%
COUNTRY SPOTLIGHT
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