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The Strength of
Relationships formed
through Social MediaBy: Ryan Foster
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● Degraded social skills from increasing
online interactions● Social Media vs. Social Network Sites(SNS)
● Types of Relationshipso Self Identity
o Parasocial
o Effects from SNS
Where it all came from
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● Social Mediao Internet based applications that build on
the … foundation of Web 2.0, and that allow
creation and exchange of… content.
● Social Network Siteso Services that allow users to create a profile,
a list of connections, and explore them
Social Network Sites
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● What drives the SNS interaction between
individuals online?
● How may we evaluate SNS interactions?
● What are the most prevalent risks of
SNS?
● What factors affect the strength of
relationships online?
Research Questions
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● Interdependent o Response dependent on medium of
communication
● Independent Userso Behaved consistently independent of
medium
Online Identity
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● Follow actively follows the events of one
individual to the point that they begin to
associate with them
● Potential Benefits for some
● Lowers Well Being for most
Parasocial Relationships
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● Significant influences from community
involvemento but not when involvement is not expected
● Unaffected views of SNS even when
informed of risks/dangers
Outside Influence
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● Behavior affected by type of SNS
● Positively for attention
● Negatively behind the sceneso ex-intimate relationships
o online dating
o impulsive destructive comments
Behavioral Effects
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● Normal use encouraged by self
presentation and relationships building
● Problematic use from Neuroticism
● Parasocial vs. Reciprocal
SNS Addiction
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● Another tool of self-exploration
● Maintain social relationships
● Social time management
What drives the SNS interaction
between individuals online?
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● Posting for the benefit of himself, or
● Posting for the benefit of others
How may we evaluate SNS
interactions?
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● Like walking down a busy street in a
major city
● Be Aware of your surroundings
● Theft is less obvious
What are the most prevalent
risks of SNS?
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● Categorize Relationship
● Evaluate the Purpose of the Relationship
● Verify Actions Accordingly
What factors affect the strength
of relationships online?
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● Use of Social Media is like any other
offline facet of life
● Benefits and Abuses are magnified
● Abuses can be harder to see
● Spread Awareness to minimize potential
harm
Implications
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● Limited time and depth of articles
searched
● Neuroticism and Attention Seeking
Behavior
● Effects of different SNS characteristics
on psychological well being and SNS
Addiction
Limitations & Future Research
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Baek, Y. M., Bae, Y., Jang, H. (2013). Social and Parasocial Relationships on Social Network Sites and Their Differential Relationships with Users' Psychological Well-Being.
Cyber Psychology, Behavior & Social Networking, 16(7), 512-517
boyd, d. m., Ellison, N. B. (2008). Social Network Sites. Journal of Computer-Mediated Communication, 13, 210-230
Brandtzæg, P. B., Lüders, M., and Skjetne, J. H. (2010). Too Many Facebook “Friends”? Content Sharing and Sociability Versus the Need for Privacy in Social Network Sites.
International Journal of Human-Computer Interaction, 26, 1006-1030.
Bryer, T. (2013). Designing Social Media Strategies for Effective Citizen Engagement: A Case Example and Model. National Civic Review, 102, 43-50.
Chaulk, K., Jones, T. (2011). Online Obsessive Relational Intrusion: Further Concerns About Facebook. Journal of Family Violence, 26, 245-254.
Chen, H., Kim, Y. (2013). Problematic Use of Social Network Sites: The Interactive Relationship Between Gratifications Sought and Privacy Concerns. CyberPsychology,
Behavior & Social Networking. 16(11), 806-812.
Derrick, J. L., Gabriel, S., Tippin, B. (2008). Parasocial relationships and self-discrepancies. Personal Relationships, 15(2), 261-280.
Floros, G. D., Siomosmd, K. E., Fisoun, V., Dafouli, E., Geroukalis, D. (2013). Adolescent Online Cyberbullying in Greece: The Impact of Parental Online Security Practices,
Bonding and Online Impulsiveness. Journal of School Health. 83 (6), 445-453.
Giota, K. G., Kleftaras, G. (2013). The role of personality and depression in problematic use of social networking sites in Greece. Cyberpsychology. 7(3), 1-10.
Kaplan, A. M., Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons 53 (1), 59-68.
Kimmons, R. (2014). Social Networking Sites, Literacy, and the Authentic Identity Problem. TechTrends. 58, 93-98.
References
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Kraut, R., Patterson, M., Lundmark, V., Kiesler, S., Mukopadhyay, T., Scherlis, W. (1998). Internet paradox a social technology that reduces social involvement and psychological
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Liu, J., Rau, P. (2014). Impact of Self-Consual on Choice of Enterprise Social Media for Knowledge Sharing. Social Behavior & Personality, 42, 1077-1090.
Nadkarni, A. Hofmann, S. G. (2012). Why do People Use Facebook. Personality and Individual Differences. 52, 243-249. Is there an issue number for this and other cites?
Orr E. S., Sisic M., Ross C., Simmering M. G., Arseneault, J.M. , Orr , R. R. (2009). The influence of shyness on the use of Facebook in an undergraduate sample.
Cyberpsychology, Behavior, and Social Networking. 12, 337–340.
Senft, T., Noble, S. U. (2014) Race and Social Media. In J. Huntsinger & T. Senft, The Social Media Handbook (pp. 107-125). New York, NY: Edwards Brothers Malloy.
Slaugter van Tryon, P. J. Bishop, M. J. (2009). Theoretical foundations for enhancing social connectedness in online learning environments. Distance Learning. 30(3), 291-315.
Stern, L. A., Taylor, K. (2007). Social networking on facebook. Journal of the Communication, Speech & Theatre Association of North Dakota, 20, 9-20.
Stiner, P. (1993, July 5). On the internet, nobody knows you're a dog. The New Yorker.
Vanderhoven, E., Schellen, T., Valcke, M. (2014). Educating Teens about he Risks on Social Network Sites. An intervention study in Secondary Education. Comunicar. 22 (43),
123-131.
Vandeweerd, C., Corvin, J., Coulter, M., Perkins E., Telford, R., Yalcin, A., et al. (2014). A Preliminary Investigation of Risks for Adverse Outcomes of Relationship Seeking on
Social Network Sites (SNS): A descriptive Study of Women Over 50 Seeking Relationships on MySpace in Hillsborough Country, Florida. Journal of Women & Aging 26(2), 126-
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References
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Questions?