Download - The Top Social Media Trends for 2015
INTRODUCTION In 2014, social media seeped further into the fabric of our daily lives as
evidenced by its increased use around the Sochi Olympics, the World Cup, The
Academy Awards and countless other pop culture and social events throughout
the world. As a new year dawns many wonder what will be the most notable
social media trends to emerge in 2015.
We put that very question to a hand-selected group of savvy social media
marketers from various industries and backgrounds. On the following pages, you’ll
find their perspectives on what to look out for in 2015.
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INTUITTWITTER.COM/@CINDYWATERS
CINDY WATERSCOMMUNICATIONS MANAGER
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“In 2015, social media marketing will be all
about the strategic storyteller: the crafter of a
6 second messaging and visual masterpiece.”
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ZÓOCALO GROUPTWITTER.COM/BADERE
EMILY BADEREVP, EXECUTIVE DIRECTOR
STRATEGY + PLANNING
“I’d say that 2015 will be all about DATA.
How social media marketers can tap new
tools, evolutions and system convergences now
available and possible to better target and
engage with consumers as well as track impact
more closely to purchase.”
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“2015 will be the year of short form video,
specifically VINE and GIF formats, watch more
brands creating micro content and less time
communicating with customers.”
SAN FRANCISCO GIANTSTWITTER.COM/SRABE
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“In 2015, social media marketing will be all about
video. Both Facebook and Twitter. I think we’re all
going to see a lot more video next year.”
RE/CODETWITTER.COM/KURTWAGNER8
KURTWAGNERASSOCIATE EDITOR, SOCIAL MEDIA
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“In 2015, social media marketing will be all about
maturation and innovative social advertising. It
seems weird to those of us that work in social
media every day, but in reality, social media
is just starting to move out of the early adopter
phase for most of the market. As more companies
start to get on board, we’ll see them want to
become smarter about it and move away from
simple metrics like “followers” and “likes” etc., to
deeper marketing value and understanding. As that
happens though, there will be a lot more fighting for
SYSOMOSTWITTER.COM/40DEUCE
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attention of the consumers, which I think will show
a rise in companies using ways to pay to promote
themselves and get them in front of the right people,
social advertising. Marketers will stop looking at
social as just a “free” medium and start coming
up with ways to promote themselves that aren’t just
spray and pray methods, but more targeted ads that
are relevant and useful (or entertaining) to the exact
people they’re targeting.”
SYSOMOSTWITTER.COM/40DEUCE
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“As we move into 2015, here are a few trends which
I think will lead the way:
» As with every year, social media will get much smarter
and more personalized, and by the end of 2015,
wearable technology will be mainstream human nature.
» Marketers will pay more attention to a mobile-only
experience.
» As Facebook becomes more difficult for brands to ‘be
seen,’ I feel that Twitter will become much more relevant,
mainly because they are doing the opposite, making it
easier for Brands to ‘be seen.’
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» ‘Selling’ will become less relevant, and brands will
concentrate on ‘content marketing’ much more.
» Real-time marketing will definitely be the norm when it
comes to communication with customers.
In closing, I think that once we get through 2015,
as the world gets smaller and smaller, we need
to use our social media exposure for good, and
concentrate on giving back to good causes that
need our help.”
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SAFEWAY, INC.TWITTER.COM/PFAJ88
PAULALBRIGHTSENIOR SOCIAL MEDIA
MARKETING MANAGER
“In 2015 social media marketing will be all about how
brands pour budgets into native advertising and content
creation – something that used to be fringe marketing
will be centric to their ability to reach audiences
effectively.”
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>LET’S TALK! We’d love to hear what you’ll be paying attention to as 2015 begins.
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