www.innovid.com
2015
2016
2017
2018
2019
53.8% of the population will be digital TV viewers in 2019.eMarketer, February 2015
Audiences will spend 14.5 hours per week watching
OTT video by 2018.The Diffusion Group
By 2018, $31.5 billion in ad revenue has will be
funneled toward OTT.The Diffusion Group
$31.5billion
14.5hours
53.8%viewers
THE GROWTH OPPORTUNITY IS CLEAR
Traditional and digital companies are combining their powers to create
the ultimate digital experience, and audiences will continue to latch on.
Interactive videoformats deliver
more than double the purchase intent
(225%)compared topre-roll ads.
IAB
Interactive adsdelivered on Roku have an
average completion rate of
94.8%Innovid State of Interactivity
Report, Q4, 2014
Audiences spendan average of
58 extra secondswith interactive video ads over
standard pre-roll.Innovid State of Interactivity
Report, Q4, 2014
Interactive mobile video earns
165%more engagement
over desktop.Innovid Interactive Video
Benchmarks, Q1 2015
SO WHAT DOES THIS MEANFOR ADVERTISERS?
Interactivity is a must. As digital continues to capture an
always-on, interactive audience, advertisers are finding ways to match their desire
behaviors with immersive forms of content.
of consumers are morelikely to buy from a
company that deliverscustom content.Custom Content Council
of users select movies based on Netflix’s recommendations.
Gigaom Research
of consumers find custom content useful.Demand Metric, 2014
And relevant content is a given.
Let’s face it, these days there’s no excuse for pushing out one-size-fits-all content.Consumers want their content tailored—ads included.
61% 75% 90%
THEIR TIMEWith traditional cable fading, the living room
is becoming digitized and content consumption is dramatically rising on OTT devices.
(Go outside and play!)
37
millionhours of video
streamed per week on
15
millionhours of video
streamedper week on
12
millionhours of video
streamedper week on
6
millionhours of video
streamedper week on
VARIETY4 2014
THEIR CHOICESIt’s a content-driven world and consumers
are gladly along for the ride.
21.2million
HBO subscribers say they areinterested inswitching to HBO Now
Cord Cutters News
has more than
1 billion
usersYouTube
has
61.4 million
worldwidesubscribers
Forbes
has
50million subscribers
Geekwire
has
6millionsubscribers
TechCrunch
And traditional cable is startingto play second fiddle.
Traditional TV viewing among 18-24-year-olds in Q4 2014 was
down by more than
17%
Marketing Charts
5 millionpeople have dropped their traditional
cable subscriptions since 2010. Citi Research, Company Reports
And consumers aren’t particular aboutwhich device can deliver the goods.
138.8 million people own connected TVs
eMarketer, March 2015
107.1 million people watch video onsmartphones
eMarketer, March 2015
100.5 million people watch video
on tabletseMarketer, March 2015
146 million people watch video on
computers monthlyNielsen Total Audience Report,
Q4 2014
THEIR TERMSWherever, whenever—audiences
have taken to online TV.
388% in 2014
Adobe U.S. Digital VideoBenchmark Report, 2014
Online TV consumption increased by
107.1m 100.5m 146m 138.8m
IMAGINE: It’s 2005.Sunday night. 8PM. The family is
gathered around the tube waiting for their weekly program to begin
after a nice meal together.
In just a mere decade,the traditional living room has changed
dramatically. The pastime of comingtogether — at distinct times and places — to
consume content is fading.
Now fast forward to 2015.
While traditional TV is still a $150 billion market, more devices, more demand and a lot more digital possibilities, have audiences consuming content on
THEIR TERMS, THEIR CHOICES, and THEIR TIME.Luma Partners: Future of TV, 2014
The New Living Room & What it Means for Advertisers
