Download - The Vermont ROPS Retrofit Program
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The VermontROPS Retrofit Program
ROPS = Roll-Over Protective Structure
Sponsors: Help Save Lives & Get Recognition!
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Vermont FarmersBackbone of Vermont
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Food on our table every day
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An Open Landscape…
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A Working Landscape
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Do farmers have a sustainable future?
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Farmers face many challenges
• Milk Prices• Feed Prices• Crop failure due to weather• Debt and credit problems• Safety
• 8 times more likely to die on the job then the average worker
• Rollovers = Approximately ½ of deaths
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ONE in TEN tractor operators overturns a tractor in his or her lifetime
Why bother with
ROPS?
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The leading cause of death on the farm is
due to tractor rollovers
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80 % of tractor overturns happen to highly experienced
tractor drivers
Average Farmer is 55 Years
Old
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The Northeast States have the highest rate of overturn
fatalities & injuries
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No Farmer, No Farm
7 of 10 farms are out of business within one year
of a rollover fatality
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A farming fatality costs the family and society
approximately $910,000
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Over half of rollover injuries result in:
Hospitalization 70 lost working days
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One in Seven farmers are permanently disabled in
tractor rollovers
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ROPS are 99% effective!
An $800 investment in ROPS prevents:
Farm family tragedy Injury & Disability$910,000 cost to society
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New York saw a 10-fold increase in ROPS purchases
in just one year!
A Media Campaign to motivate farmers A 70% rebate to farmers for cost of a ROPS A Hotline to guide smooth ROPS purchases
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Strategy for VermontA Media Campaign targeting High Risk farmers A 70% Rebate to farmersA ROPS HotlineRaise $60,000 to provide rebates in 2011
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Top three reasons farmers don’t install ROPS
“It won’t happen to me”“Can’t afford it”“No time to order”
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TimelineDecember 2009 - August 2010 Identify Barriers and Motivators to install ROPS Identify Key Media outlets Begin message testing in focus groups
September 2010 - November 2010 Order advertising Launch campaign and monitor for outcomes
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ROPS save Lives, Families, Farms
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Our Vermont Partners The Vermont Agency of Agriculture, Food and Markets
The Vermont Farm Bureau Vermont farm families Co-Operative Insurance Companies
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Recognition for our Key Partners
Your logo displayed in our “Media Blitz”Newspapers, Magazines, Newsletters Banners and Pamphlets at Farm Shows,
Conferences, Equipment Dealers, etc.
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Recognition continued…
Radio, Earned Media, Across the Fence
Logo/Hotlinks on four websites Featured in Farmsafe Facebook,
Blog and in statewide list serves, etc.
Social Networking Presence
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Partner with us and Help protectFarmers FarmsCosts to Society