![Page 1: The VSN web analytics project - fondation-merieux.org · The VSN web analytics project Intelligence in vaccine safety communication Alberto E Tozzi](https://reader031.vdocuments.net/reader031/viewer/2022022710/5bf7ddd409d3f2f4078b5175/html5/thumbnails/1.jpg)
The VSN web analytics project
Intelligence in vaccine safety communication
Alberto E Tozzi
![Page 2: The VSN web analytics project - fondation-merieux.org · The VSN web analytics project Intelligence in vaccine safety communication Alberto E Tozzi](https://reader031.vdocuments.net/reader031/viewer/2022022710/5bf7ddd409d3f2f4078b5175/html5/thumbnails/2.jpg)
Scenario
Debunking fake news causes polarizationUser sentiment after debunking is negative regardlessof polarization
Alternative news generate more interactionsthan real science in social networks
Alternative news have different spreadingdynamics compared with real science in social networksInformation sharing in social networks is
independent of quality of content
![Page 3: The VSN web analytics project - fondation-merieux.org · The VSN web analytics project Intelligence in vaccine safety communication Alberto E Tozzi](https://reader031.vdocuments.net/reader031/viewer/2022022710/5bf7ddd409d3f2f4078b5175/html5/thumbnails/3.jpg)
FLUNEW VACCINE RELEASED BUT CONCERNS RAISING ABOUT SIDE
EFFECTS
HEALTH
WHO launches an information campaignThe myths about vaccines side effectsFinding the right information online
Jul 11 Issue No. 99
![Page 4: The VSN web analytics project - fondation-merieux.org · The VSN web analytics project Intelligence in vaccine safety communication Alberto E Tozzi](https://reader031.vdocuments.net/reader031/viewer/2022022710/5bf7ddd409d3f2f4078b5175/html5/thumbnails/4.jpg)
VSN as one single communication
channel
![Page 5: The VSN web analytics project - fondation-merieux.org · The VSN web analytics project Intelligence in vaccine safety communication Alberto E Tozzi](https://reader031.vdocuments.net/reader031/viewer/2022022710/5bf7ddd409d3f2f4078b5175/html5/thumbnails/5.jpg)
Geographic outreachConsistency of informationImpact of digital strategiesTailoring informationEarly detection of signals
![Page 6: The VSN web analytics project - fondation-merieux.org · The VSN web analytics project Intelligence in vaccine safety communication Alberto E Tozzi](https://reader031.vdocuments.net/reader031/viewer/2022022710/5bf7ddd409d3f2f4078b5175/html5/thumbnails/6.jpg)
Feasibility
May 2017 August 2017
Network consolidationProtocol definitionPreparation of platform
November 2017
Set up of the platformAnalysis planReporting design
Data streaming
![Page 7: The VSN web analytics project - fondation-merieux.org · The VSN web analytics project Intelligence in vaccine safety communication Alberto E Tozzi](https://reader031.vdocuments.net/reader031/viewer/2022022710/5bf7ddd409d3f2f4078b5175/html5/thumbnails/7.jpg)
Public health
Epidemiology
Medicine & pediatrics
Behavioral science
Digital marketing
Data science
Journalism
![Page 8: The VSN web analytics project - fondation-merieux.org · The VSN web analytics project Intelligence in vaccine safety communication Alberto E Tozzi](https://reader031.vdocuments.net/reader031/viewer/2022022710/5bf7ddd409d3f2f4078b5175/html5/thumbnails/8.jpg)
Total VSN websites 56
Participants in VSN analytics 32• Will provide Google Analytics stream 17
• Will provide data through manual input 15
Already participated in
teleconferences 25
![Page 9: The VSN web analytics project - fondation-merieux.org · The VSN web analytics project Intelligence in vaccine safety communication Alberto E Tozzi](https://reader031.vdocuments.net/reader031/viewer/2022022710/5bf7ddd409d3f2f4078b5175/html5/thumbnails/9.jpg)
•Geographic outreach: • n. of visitors from each country /
country residents• n. of visitors from each country /
country internet users
Web visitors’ profile• distribution of visiting users by age
group and country• distribution of visiting users by sex and
country • most used devices by country
(proportion)
Interest of web users towards VSN websites:• n. of total visits• bounce rates• total and new users • pages per session• average session durations
![Page 10: The VSN web analytics project - fondation-merieux.org · The VSN web analytics project Intelligence in vaccine safety communication Alberto E Tozzi](https://reader031.vdocuments.net/reader031/viewer/2022022710/5bf7ddd409d3f2f4078b5175/html5/thumbnails/10.jpg)
![Page 11: The VSN web analytics project - fondation-merieux.org · The VSN web analytics project Intelligence in vaccine safety communication Alberto E Tozzi](https://reader031.vdocuments.net/reader031/viewer/2022022710/5bf7ddd409d3f2f4078b5175/html5/thumbnails/11.jpg)
![Page 12: The VSN web analytics project - fondation-merieux.org · The VSN web analytics project Intelligence in vaccine safety communication Alberto E Tozzi](https://reader031.vdocuments.net/reader031/viewer/2022022710/5bf7ddd409d3f2f4078b5175/html5/thumbnails/12.jpg)
Varicella Measles Pertussis Rubella Tetanus Influenza ….
English
French
Spanish
Italian
Russian
Chinese
Arabic
Portuguese
…
![Page 13: The VSN web analytics project - fondation-merieux.org · The VSN web analytics project Intelligence in vaccine safety communication Alberto E Tozzi](https://reader031.vdocuments.net/reader031/viewer/2022022710/5bf7ddd409d3f2f4078b5175/html5/thumbnails/13.jpg)
Interpretation of data and recommendations
![Page 14: The VSN web analytics project - fondation-merieux.org · The VSN web analytics project Intelligence in vaccine safety communication Alberto E Tozzi](https://reader031.vdocuments.net/reader031/viewer/2022022710/5bf7ddd409d3f2f4078b5175/html5/thumbnails/14.jpg)
VSN web analytics
Google Trends topics
Google Search needs
MediSys news
VPD incidence
Vax coverage susceptibles
![Page 15: The VSN web analytics project - fondation-merieux.org · The VSN web analytics project Intelligence in vaccine safety communication Alberto E Tozzi](https://reader031.vdocuments.net/reader031/viewer/2022022710/5bf7ddd409d3f2f4078b5175/html5/thumbnails/15.jpg)
Side effects of the project
Enthusiasm
Willing to participate in a collaborative endeavour
Ideas and suggestions for future initiatives