The Blog’s Been Silent. My Mind Hasn’t.

Some Thoughts & Things I’ve Left Unshared

PAULISAKSON COM

Key Thoughts for Blog Posts I Have Yet to WriteJuly 2010 - June 2011

@PAULISAKSON

Less is more.

01

Nobody is dying to see your next ad, so what’s the rush?

02

Who you work with matters more than what you work on.

03

Great work is often the result of having great relationships.

04

If you want to get better work produced, inspire your clients to want better work.

05

No matter what you call it, it’s still an agency, so knock it off and get to work.

06

Design the marketing like a product.

07

Most people tend to make old things out of new technology before they make new things from it.

08

Your biggest competitive threat isn’t one of your current competitors.

09

People. Process. Inputs. If you want to create new outcomes, you’ve got to change at least one of them.

10

Great brands have a purpose that will never be !nished.

11

To have a great idea, you’ve got to have lots and lots of ideas.

12

Be wrong more often.

13

Forget Campaigns. Campaigns were invented by award show organizers to collect more entry fees.

14

To !nd better ways forward, look back.

15

A good idea is like a network.

16

Don’t let perfect get in the way of better.

17

Good ideas are more likely to emerge in environments that contain noise and error.

18

Paradigm shifts begin with anomalies in the data.

19

Create a place where different kinds of thoughts and people can productively combine and collide.

20

Life is a process of transformation.

21

Encouragement doesn’t lead to creativity—collisions do.

22

Make novel connections.

23

Dare to become who you were born to be.

24

The Blog’s Been Silent. My Mind Hasn’t.

Some Thoughts & Things I’ve Left Unshared

PAULISAKSON COM