think3 CORPORATE OVERVIEW
by Cinzia IaconoFunded Research Assistant
Blue-Chip Investors
7 Pillars for Success
• Leadership• Investors• Market Opportunity• Vision• Execution• Products• Customers
Market Opportunity
• MCAD/PDM = $ 9 B (source Daratech 2002)• Only 15% of MCAD is done in 3D
• Cause: lack of clear vision from MCAD vendors to provide a clear cost-effective transition from 2D
• Major players running away from core competency
• Parametric Technology (Moving focus to enterprise PDM)
• Autodesk (Loosing focus altogether)
Vision
• 3D Design for Everyone Everywhere• Earn customer’s business every day
• Annual Subscription Fee (ASF)• Innovation everywhere: products/solutions,
customer interactions/service• Remove barriers to adoption
• Ease-of-use, fastest learning curve in the industry
• Integration of 2D & 3D
Execution
• Validated vision – attracted blue-chip customers and investors
• Very clear, convincing ROI – a must have (not nice to have) for customers
• Award winning products and support program• Proven subscription business model• 5000 customers• Profitable
• 62% growth Q1FY02 compared to Q1FY01
5,000 Customers including…
Products
• Integrated mechanical design and product data management solutions:• THINKDESIGN 8.0• THINKTEAM 8.0
Presenter: Sylvie Leotin
think3
Multimedia CAD user interfaces: experiences and challenges
Usability Engineer
Introduction
Dreams of the (CAD) users: Powerful Easy to use Easy to learn
MCAD applications are difficult to learn user interfaces.
MCAD Applications
Typically MCAD applications are significantly more complex than most business/office applications:
Represent the real world with its complexity Designed for specialists Large and complex menu structure
Complex user interface
CAD UI Evolution
1963:Ivan Sutherland presents a thesis on "Sketchpad" which allows interactive graphics
(70’s):Function call like: draw line p0(0,0) p1(1,0)
(first half 80’s):Menu bar + numerical input (2D system)
(end 80’s):Menu bar + graphic input
(first half 90’s):Button icons and dialog boxes (3D system)
User Reaction
Many users still work by typing the function name!!
Big opposition to graphical interfaces, because• Exact name of the command is in their
mind• Search for menu item or button wastes
time
Speech could be the answer: say what you are thinking!
Voice = Speed
Speed• Parallel inputs• Command in mind
Space• More space for the graphic
Focus• On the graphical area• To create the object
Voice = Speed, SpaceVoice = Speed, Space, Focus
After Two Years...
...only a little number of users still use the Speech: less than 5%
They don’t believe on this technology
They can’t use a natural language They work into open-space offices They want more languages
New Possible Frontier
Tablet PC (presented by MS in Las Vegas on Nov, 2000)
Sketch Recognition
1^ step: draw free-handed2^ step: the system recognize and build the shape
3^ step: draw for a feature
4^ step: the system build the sweep
Our Contribution
In order not to lose our advantage in technology innovations, we must always maintain the attention of the sector.
The partecipation to this network offers therefore the possibility for us to contribute with our experience to the group and, at the same time, we can learn more about aspects not immediate for us, give us the possibility to study the problem also from others points of view.
