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Thinking outside the box on bricks and mortar
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In this omnichannel world, retail is evolving and becoming more experiential by the day.
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Customers enjoy – and are coming to expect – a seamless, immersive experience where
digital interactions make in-store shopping easier, or simply more delightful.
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Let’s look at the latest trends and innovations
changing the face of retail
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In the UK, grocery chain Asda has opened an unmanned store for Click & Collect. Customers retrieve their order
from a locker, which they open using a QR code on their phone. Any time, day or night.*
*http://www.asda.com/click-and-collect/
AsdaClick & Collect 24/7What: Who:
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Click & Collect 24/7What:
It's all about convenience for customers. Busy shoppers want to be able to collect their shopping when it suits.
Why:
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In partnership with Shoes of Prey, US superstore Nordstrom is bringing the digital in-store. Customers use touch-screen
tablets to design a 3D version of their ideal shoe. Once ordered, the shoes get made off-site.
NordstromAugmented realityWhat: Who:
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Augmented realityWhat:What:
Customers are calling the shots these days. They want greater control and a more immersive purchasing experience.
Why:
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What: Virtual fitting rooms Who: Burberry
Burberry was a very glamorous trailblazer in turning the fitting room into an immersive, interactive space. Using
RFID e-tags, customers could see extra information about products on a 'magic mirror' in a change room.
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What: Virtual fitting rooms
By providing extra product or manufacturing information at this critical point in the purchase journey, customers
become more engaged and are more likely to buy.
Why:
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newsfeed
new in!!
TargetWhat: Who:In-store beacons
Via a newsfeed-like stream, Target shoppers in the US can be alerted to hyper-local content, including new
products, offers and services.
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Why:
What: In-store beacons
Beacons are a great way to interact with in-store shoppers, pushing highly targeted and relevant content to engaged users.
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What: Mobile commerce Who: JCPenney
JCPenney is using smartphone strategies to make the shopping process more streamlined than ever. Take visual search – a customer can whip out their phone,
snap a pic of a product they want, and get the same or similar items live on the JCPenney App, ready to buy.
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2018
$626B
2015
What: Mobile commerce
*https://www.internetretailer.com/2014/03/10/mobile-commerce-will-be-nearly-half-e-commerce-2018, accessed August 2015.
It's predicted that consumer spending via mobile commerce will grow to $626 billion by 2018*. Any tactic to make the mobile path to purchase easier will soon pay off.
Why:
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Check out this new Anna Sui jumpsuit. It
would look amazing on you, so I've popped it in
your cart. xxx Gilt
Thanks! I love it.
What: Online concierge services Who: Gilt
Gilt is an online store with a High St feel. Gilt Concierges are highly trained customer service representatives who act as
personal shoppers, personal stylists, and professional fashion problem solvers for the highest tier of Gilt VIPs.
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You might love this
What: Online concierge services
Many shoppers love going in-store for the pampered, personal service they receive. This takes it into the digital
realm, bringing bring the 'in-store' feeling into the online world.
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Find out more about how StarTrack can help your retail business.
Call 13 2345
A business of Australia Post