Download - This Article By Brandon Vallorani Will Change the Way You Think About World Wine Consumption
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Which Country Now Consumes The Most Red Wine? Surprise! By Brandon Vallorani January 9, 2014 Which nation do you think drinks the most red wine? Italy? France? Well, according to a study commissioned by Vinexpo and carried out by International Wine & Spirit Research, the actual answer is China. Yes, you read that right. In 2013 alone, Chinese oenophiles drank the equivalent of 1,865,000,000 bottles, or 155,000,000 9-‐liter cases of red wine. All told, that’s not only a 136% increase in consumption since 2008, it’s 5 million more cases than France and almost 15 more than Italy. While for now the US remains the largest consumer of wine in general, red wine popularity grows in China on account of the luckiness of the color, the burgeoning population, and the increasing affluence of society. What’s more, Chinese wine consumption in general has doubled twice in the last five years, and experts predict it will double again by 2016, in which case it would be exactly on par with US consumption. For Americans worried about losing our edge, there are two encouraging facts to keep in mind:
1. Talking per capita, Chinese wine consumption is still a lot smaller than in other countries. The average Chinese person drank just 1.5 liters per person last year, far less than, say, the 52 liters drank by the average French person.
2. Overall wine consumption in China actually decreased by 2% last year following a government crackdown on excessive spending and luxury gifts.In fact, China’s growing thirst is contributing to the risk of a global wine shortage, Morgan Stanley said late last year.
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Booming consumption levels in both the US and China are contributing to the risk of an impending global shortage, especially considering the recent poor harvests in Europe. Brandon Vallorani is the CEO and founder of Liberty Alliance, and is a practiced entrepreneur with a background in marketing and management. Brandon graduated from West Virginia University with a Bachelor’s of Fine Arts in Graphic Design. Liberty Alliance is a network of websites dedicated to advancing Life, Liberty, and the Pursuit of Happiness. The partners and members of this organization utilize the influence of new media to promote traditional values and generate more than 1,000,000 page views each day. Brandon Vallorani enjoys spending time with his family, hunting big game, and indulging fine cigars and wine with his partners.