Download - Ticket size management
Ticket Size Management
Objective of Study
To Increase the Average Item Per bill i.e. 11 items
per bill
To search the items which can be interrelated and
creates the better sale from the existing place
To promote offer products in the promotional
areas/selling areas.
To creates the easy purchase for the customer.
Tools used in increase in the Ticket
Size
Cross Merchandising
Bin Management
Promotional Area/Selling Areas
Concentration on particular product for the
particular period of time from each LOB.
Cross MerchandisingTwo types of merchandising
Departmental cross merchandising:
Which is done in between one and the other
department by the exchange of product places
and creates easy purchase of the customer
Add on:
This done when the product from the same
department will be merchandised with product
which is been used with it. Eg fruits and juices,
Milk and Breakfast cereals
Promotion of various products display
from various departments in Fashion
Department
Promotion Of the various Products at
Fashion Floor
Data AnalysisProduct name Quantity Placed Quantity Sold
Axe deos 13 peices 9 pieces
Axe Talc 9 peices 2 pieces
Park Avenue Talc 20 pieces 18 pieces
Comfort Detergent 35 pieces 8 pieces
Addidas Deos 35 pieces 22 pieces
DJ & C Deos (Ladies) 20 Pieces 16 pieces
Octane Deos 15 pieces 3 pieces
John Miller 25 pieces 2 pieces
Findings and Learnings
The deos with the offers
will move faster the none
offer products of any
brands eg. Dj&C Buy 1
Get 1
The Talc powders of park
avenue will be sold very
easily
The deos such as John
Miller and Octane will not
move from Food Bazaar
as well as from the Cross
merchandise from the
other floors.
The Detergents been
promoted will not move
form the fashion floor.
The deos if been given
the full Shelf space with
help to increase the
ticket size of the
company. The more
stock should be ordered
of own brands Such as
Dj&c (mens). Its is the
most sell able as it has
offers and company will
get better margins.
Merchandising of sanitary pads in Ladies segment
Findings and LearningThe merchandise is a
success as it creates easy for
the customers.
The merchandise was able to
sell 16 pieces in a week out of
20 pieces
Suggestion : If the full shelf
space is been given to the
product in the ladies segment
will help to generate more
revenue . As this is a regular
necessity product for the
customers.
Promotion of Shoe accessories in the Footwear department
Findings Learning
The customer who buys
shoes he will try the pair of
socks so the merchandise
was so successful. We
were able to sell 5o pieces
of socks in a month.
The Other Merchandise
with the shoes is KIWI
Polish which is also a good
merchandise. We were able
to sale 15 sets of KIWI
shoe polish from the Shoe
segment.
As if the BB Sports Socks
is been Merchandised. It
will move faster.
The merchandising of the
products will make the
products easy to the
customer and create add
on to the department
sales.
Cross Merchandising of Floor Cleaner and
Toilet cleaner in Cleaning areas in Plastic
Departmentweeks Quantity Sold
Week 1 50 pieces of
floor cleaner
and 25 pieces of
toilet cleaner
Week 2 70 pieces of
Floor cleaner
and 55 Pieces
of toilet cleaner
Week 3 55 pieces of
floor cleaner
and 40 pieces of
toilet cleaner
Findings and Learning's
Findings Learning's
We were able to sell 15 boxes of each product in 3 weeks.
The products is very fast moving as of less stock in the third week the sales of the product drops down
As If the product gets the proper place to display we can generate more sales from the product.
The display of the
products will make
different from the
competitors products
such as Lysol or Harpic.
So sale of own brand
will be more. If the
Proper display is given
with the various variety
of products will give a
better profit to be
generated from the
single merchandise.
Merchandising of Chocolates near
bins
Valentines day Promotion at Food Bazaar and Ground floor
Promo Area
Findings and Learning’sPromo Area should
contain the best offer products from each department.
Eg blankets offers Buy 1 get 2.
The various products displayed of every department will make the customer to have a look to the products for the product even he is not willing to buy the product.
The product with the regular offers will make the people attract and creates easy purchase which can not happen easily in the department itself. Eg jute bags hanging in the selling area, double line bed sheets Buy 1 Get 1, Tasty Treat juices MRP Rs.80 Offer price Rs.59.
Bin ManagementBin Management refers to as the arrangement of
products in the bins near the cash counter.
It will include the products which can be easily
picked up while billing.
It is done for the convenience of the customer as
they can have a easy access to the products
which are needed for the regular use.
Its will help in add the extra revenue to the
company.
Bin ManagementOnly 3 Bins at every cash tills (GM,APPS & FOOD
Products)
Each line should contain products from each department
The products should have the proper signages with the proper display of offer or its prices.
Each line should contain only Big or Small Bins, no mixing of small or big bins. As this will create a mess in the bins and the line even will creates a shabby look.
The Bins should contain only products ranging from Rs 30 to Rs 150
The tracking should be kept on the Bins so that the bins which are not selling the products should be replaced time by time.
The proper number to be given to the Bins which will
Bin Report From 1 Dec2011 till 31
Jan2012Weeks Quantiy Sold amt/
Pieces
Per unit cost of
products sold
Remarks
Week 1 (3dec-
11dec)
Rs.220663/6735
Rs.32
Week 2 (12dec-
18dec)
Rs 97471/3798
Rs.25
Week 3 ( 19dec-
25dec )
Rs. 157966/3540
Rs.44
Week 4 ( 26dec-
1jan)
Rs. 134429/4156
Rs.32
Week 5 ( 2jan-
8jan)
Rs. 61398/1801
Rs.34
Stock take
Week 6 ( 9jan-
15jan )
Rs. 52626/1471
Rs.35 Stock Take
Week 7 (16jan-
22jan )
Rs.32680/972
Rs.33
BIG DAY
PREPARTION
Week 8 (23jan-
29jan)
Rs. 116850/3376
Rs.34 Big day
Bin Management Graph Chart
0
50000
100000
150000
200000
250000
1 2 3 4 5 6 7 8
weeks
Quantity sold
AMOUNT
Findings and Learning's There is no proper
allocation of bins for each department
The bins allocated to the products “Scotch Brite” and “Gabi” are more as many alligators have also been provided to them so the different stock should be tried in those Bins
The Bags containing in the Bins are of no use. As these will not move from bin. They should be hanged on a T- shaped browser and promoted on ramp area.
There should be minimum 3 Bins of Food Bazaar that with the main lanes occupying. As the last counters are been closed some times so the customer will unable to access food items which makes the Bins sales to decrease.
The food Bazaar should remove the nail polish Bin.
The Extra Bins used in fashion and home fashion department should be put on 2 floor
Suggestions The toy products kept in the
alligators should be hanged
in the toy department which
will make the toys and kids
department look more
attractive and as the
departments are adjoining
each other it will make
increase in the revenue for
both the departments.
The new toys such as the
water guns should be
promoted in the alligator in a
ramp area will add more
value to the product.
The sampling is done in
the food bazaar for the
own brands which will
increase the revenue of
the products.
The proper displays to
made for the new offers
made in the each
department as well promo
should made on ground
floors with chits or some
different promotions
The events should be
conducted to make the
people entertain and
Questionnaire analysis
Data Collected from 200 people regarding the pattern of
purchasing of products which make them buy more and
which they buy from the different places other the
assigned place.
The last minute purchases are been satisfied by the bins
or not
What is there choice of the products need to be add to
increase to the sale.
Customer Demographics Number
n s halli
matikari
devinagar
sanjay nagar
bhupsendra
hebbal
jalhalli
r t nagar
rama murthy nagar
m s pallya v pura
lingurajupuram
others
Place Number
n s halli 16
matikari 20
devinagar 16
sanjay nagar 20
bhupsendra 16
hebbal 20
jalhalli 12
r t nagar 26
rama murthy nagar 18
m s pallya v pura 14
Lingurajupuram 12
Others 10
Q1: What is the size your family?
Column1
Nuclear family
joint family
Single
Q2: How do you come to know about Big
Bazaar?
Analysis
Newspaper
Magazines
Phamphlets
TV Advertisement
Others
Newspap
er
92
Magzines 5
Phamphle
ts
0
TV
Advertise
ments
44
Others 58
Q3: How frequently you come to Big
Bazaar?
Column1
Daily
Weekly
Monthly
Fortnite
Offers & Discounts
Daily 0
Weekly 62
Monthly 90
Fortnite 12
Offers & Discounts 36
Q4: What drives you to visit Big Bazaar?
Sales
Price
Service
Quality
Proximity
Product varities
Price16
Service88
Quality46
Proximit
y 34
Product
Varities 14
Q5: Overall how Satisfied are you with Big
Bazaar?
Analysis
Very Satisfied
Satisfied
Neutral
Dissatisfied
very dissatisfied
Very Satisfied 24
Satisfied 124
Neutral 52
Dissatisfied 0
Very dissatisfied 0
Q6: How would you rank the interrelated
products in Big Bazaar in comparison to
others?Column1
Very Satisfied
Satisfied
Neutral
Dissatisfied
very dissatisfied
Very Satisfied 22
Satisfied 124
Neutral 32
Dissatisfied 22
Very dissatisfied 0
Q7: Did you plan before shopping?
Yes
No
May be
Yes 86
No 72
May be 42
Interpretation: As more then 50 people
coming to Big Bazaar don’t plan for
before shopping. So if the Cross
Merchandise will be successful. They
can buy the products promoted.
Q8: Do you buy the products more than
the plan when you come to Big
Bazaar?
Analysis
Yes
No
May be
Yes 104
No 32
May be 64
Q9: Do you make the budget over the
amount of Rs.500?
Analysis
Yes
No
May be
Yes 114
No 38
May be 48
Q10: Do discounts/offers affects your
purchase decision?
Analysis
yes
No
May be
yes 160
No 26
May be 14
Q11: What influences you the most when
you make purchase decision?
Analysis
Placement of products
Price
Service
Quality
Proximity
Placement of products 24
Price 102
Service 20
Quality 54
Proximity 0
Q12: Usually What is your Last minute
purchase?
Analysis
Biscuits and confectionary
Socks and Hankies
Utensils scrubbers
Plastic Utensils
Others
Biscuits and confectionary 86
Socks and Hankies 40
Utensils scrubbers 16
Plastic Utensils 24
Others 34
Q13: Have you picked the products from the
bins castles placed near the cash counters?Analysis
Yes
No
may be
Yes 56
No 86
may be 58
Q14: Did the Bins Castles Satisfy the last
minute purchase?
Analysis
Yes
No
Maybe
Yes 70
No 60
Maybe 70
Q15: Did the interrelated products placed
on the same floor creates easy purchase?
Analysis
Yes
No
May be
Yes 136
No 22
May be 42
Q16: Would you advise the other interrelated
products should be kept on the same floor?
Analysis Washing Machines and detergents
Fashion and cosmetics
utensils and utensils cleaners
Breakfast cerals and Milk
Washing Machines and detergents 38
Fashion and cosmetics 82
utensils and utensils cleaners 14
Breakfast cerals and Milk 42
Induction Cooking and Induction Utensils 24
Findings and Suggestions
Many people don’t plan to buy so the cross merchandising can successful.
The Bins should be changed every month. So the that the new stock can be checked and make the sale of increase
There can be proper stands kept near the cash tills which will contain only chocolates, mouth fresheners and other gums. As the it will look and help to increase revenue
The ramp area should promote more things such as the non moving footwear's such as Chappals or ladies Napkins or Socks.
The Bins should contain the new stocks and the stock to be cleaned every 15 days.
The fashion should be updated as the people need more varieties of stocks in Ladies wear department.