Download - Time = Money: Marketing Lifehacks
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
Time = Money: Marketing Lifehacks
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
CO-FOUNDER
DIGITAL MARKETING CONSULTANT SPECIALISING IN SEO, ANALYTICS & UX
[email protected] / @NEDPOULTER / WWW.NEDPOULTER.COM
I’M NED POULTER
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
WHY I’M HERE
I have a problem…
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
I’m easily distracted
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
WHY I’M HERE
Many of you have the same problems as me…
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
Hard Truth #1Marketing is a services industry. We sell our time.
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
Hard Truth #2Commoditising time is difficult.
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
Hard Truth #3Forecasting time is often even harder. Time doesn’t work like a financial budget.
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
Hard Truth #4Small business owners famously have a lack of it.
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
MY GOALShare with you the ways I minimise time on repetitive tasks.
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
MY GOALSave you time!
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
FACTWe spend 28% of our workweek on email
[Source: McKinsey & Company]
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
OUR TOOLS
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
#1“I WANT TO MAINTAIN MY SOCIAL ACCOUNTS, BUT I DON’T HAVE TIME!”
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
AUTOMATE!
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
YOUR TOOLS
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
BRING EVERYTHING TOGETHER
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
SOME OF MY FAVOURITE IFTTT RECIPES
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
PRO TIP: - Use Tweriod (free) or SocialBro (Paid) - Understand when your followers are online
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
SET YOUR SCHEDULE IN BUFFER
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
SIT BACK AND LET THE ROBOTS DO THE WORK…
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
#2“I SPEND MY DAY FLICKING BETWEEN MY PHONE AND MY COMPUTER”
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
HACK YOUR NOTIFICATIONS…
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
TURN OFF YOUR NOTIFICATIONS
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
CUSTOMISE YOUR ALERTS
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
SEND SMS FROM YOUR COMPUTER
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
#3“TOO MANY F**KING EMAILS!”
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
Solutions1. Reduce clutter in your inbox2. Filter!3. ‘Roll up’ email subscriptions4. Only check it at certain time intervals
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
MIGRATE ALL ACCOUNTS TO GMAIL
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
‘SEND MAIL AS’ - MULTIPLE ALIASES - ONE ACCOUNT
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
DEAL WITH YOUR INBOX - ACT - DEFER - DELETE
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
FILTER OUT ANYTHING NON-URGENT
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
PRO TIP: - Use this filter! - Filter all non-urgent emails to different folder
"opt-out" OR unsubscribe OR "viewing the newsletter" OR "privacy policy" OR enews OR "edit your preferences" OR "email notifications" OR "update profile" OR smartunsubscribe OR secureunsubscribe OR yahoogroups OR "manage your account" OR "group-digests" OR "mailing list" OR "ensure delivery" OR "Manage your subscription" OR "click here to view" OR "view as web" OR "mailing list"
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
PRO TIP: - Add everything you still want to see in your inbox in the ‘doesn’t have’ field
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
FOLLOWUP.CC - SCHEDULE A TIME TO REAPPEAR IN YOUR INBOX
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
AUTO-ADVANCE
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
SEND AND ARCHIVE
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
FILTERS ARE GOOD, UNSUBSCRIBING IS BETTER
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
UNROLL.ME - ALL SUBSCRIBED EMAILS - ONCE DAILY/WEEKLY
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
UNROLL.ME - CATEGORISES EMAILS
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
UNROLL.ME - 1-CLICK UNSUBSCRIBE
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
MAILSTROM - SORT OUT THE CRAP
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
PRO TIP - USE MAILSTROM’S ‘CHILL’ FEATURE - HIDE MESSAGES UNTIL SET DATE
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
SUMMARY:
- Minimise time spent on repetitive activities
- Disband the optional and focus on the essential
- Create systems of automation that you can ‘set and
forget’
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
THANKS FOR LISTENING!
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
Image credit:
Money – https://www.flickr.com/photos/9853727@N05Time + clock - https://www.flickr.com/photos/anythreewords/Old till - https://www.flickr.com/photos/frinky/Prediction - https://www.flickr.com/photos/streamishmc/Robot - https://www.flickr.com/photos/24375810@N06/Kite - https://www.flickr.com/photos/brainsik/Traffic light - https://www.flickr.com/photos/grendelkhan/Productivity - https://www.flickr.com/photos/smemon/Lifebelt - https://www.flickr.com/photos/emil2/Money - http://www.flickr.com/photos/68751915@N05/6355816649/in/photostream/Brain Icon - https://www.iconfinder.com/quizanswersMac icon - https://www.iconfinder.com/GimpopoHands up - https://flic.kr/p/8ypn4hTime = money - http://www.flickr.com/photos/thomashawk/9416364876/sizes/l/