Download - Tino De Carlo Presentation Jan 2010
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A New DecadeA New DecadeAnother Year in Another Year in TransitionTransition
Welcome to 2010-
January 21, 2010
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2010 OFFICER SLATE
President: Tino DeCarlo
President-Elect: Richard Roash
Treasurer: Stephanie Hanaway
Secretary: Michael Guire
Immediate Past President: Jenny Day
AMM Executive Director: Mary Beth Kurland
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2009A Year To Remember to Forget
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We’re Getting Wacked !!
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Our Mission
Our Brands
to build and promote the value of our brands as the most effective and efficient medium to reach the healthcare professional.
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The Most Dramatic Transformation In Its History
• Shift From Print• Growth & Diversity of Digital Media• Regulatory Constraints• Significant Growth In Custom Media or Special Projects• Less than 5% Annual Growth Projected Throughout 2015• Recessionary Environment
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AMM Goals• Develop & Maintain High Standards of Publishing Practices• Outstanding Educational & Networking Sessions
• Seven educational meetings• The Nexus Awards• The Doctors Choice Awards• Webcasts & Webinars
• Membership Retention & Development• AH Partnership• Aggressive New Membership Drive• Digital Member Outreach
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AMM Goals• Provide New Products & Services to serve our member needs
• Valuable Research To Know• Compelling Research To Show• New Website, Career Center & Job Board• E-Newsletter
• Forge Valuable Alliances & PartnershipsCHCC AHMDABM HBAAAAA OPA
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A Special AppreciationAMM Committees, Committee Chairs & Board Liasons
• Advertising, Marketing & Research• Doctors’ Choice Awards• Nexus Awards• Government & Industry Relations• Membership• Production• Programs & Seminars• Website Development & Updates• AMM Social Committee__________________________• Our Publishing & Associate Members
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2010 Program Kick-Off
• John Kamp Executive Director, Coalition for Healthcare Communications The Current Regulatory and Political Landscape of Pharmaceutical Marketing & Education.
• Richard Anderson Chairman & CEO, Promotional Economics Institute The Economics of Promotion: Understanding & Projecting the Impact of Promotion.