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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
Tommaso GalliManaging Director InTarget Intelligence
Top 3 News Ecommerce 2011
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
What’s Next?Top 3 E-Commerce News on
2011
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
HabemusProducts!
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
2003 … … … … 2011
US ITA
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
Experience
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
L’importante non è partecipare.
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
ranking
Keyword Tools Feed COMPLETO! Immagini High Def Google Taxonomy Tasse + Spedizioni Rel=Canonical
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
commonmistakes
1 Oggetto <-> 1 Landing 1 Oggetto <-> 1 Proprietario Broken Links Disponibilità Merce Prezzo Fisso Prezzo Pagina/Feed Testo Promozionale
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
Senza numeri, saremmo solo fuffa.
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
OrganicShopping
Gestire Shopping come un nuovo Motore di Ricerca
Organico.
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
Common hintGoogle Analytics UTM_Medium organic UTM_Source g-shopping UTM_Campaign a piacere
Impostare un Filtro
Su altre piattaforme Campaign ID (no keyword) Aggiungere un Motore di Ricerca
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
GoogleConversion
Funnels
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
Google Analytics Goals: Today
L’ultimo “mezzo” a portare la conversione vince
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
Google Analytics Multi-Channel Funnels
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
Google Analytics Multi-Channel Funnels
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
Google Analytics Multi-Channel Funnels
DEM
SEO DIRECT
SEOPPC
SEO
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
Mobile &
Social
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
2011
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
Meno del 20% degli e-commerce italiani
ha una presenza mobile sviluppata ad hoc
*CASALECCHIO ASSOCIATI 2010 SURVEY
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
Meno del 20% degli e-commerce italiani
ha una presenza mobile sviluppata ad hoc
20%
*CASALECCHIO ASSOCIATI 2010 SURVEY
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
Google Mobile ADS Study (end 2010)
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
• Aiuta nello shopping79%
• Nel Negozio70%
• Per trovare un rivenditore54%
• Comparare Prezzi49%
• Promozioni e offerte48%
• Recensioni e informazioni44%
• Disponibilità34%
Top Habits
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
74% ha effettuato un acquisto dopo
aver usato uno smartphone
76%
In Store
59%
Pc
35%
Smartphone
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
Layer Social perE-Commerce
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
A lot of times, people don't know what they
want until you show it to them.
Steve Jobs
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@tommasogalli#netcomm11
Milano, 18 Maggio 2011Tommaso Galli, Manging Director InTarget Intelligence
bit.ly/netcomm11
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@andrearedaelli @tommasogalli#netcomm11
Milano, 18 Maggio 2011InTarget Group
[email protected]@andrearedaelli
[email protected]@tommasogalli
Grazie
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