Download - Top 10 - social media in fashion July 2010
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TOP 10 SOCIAL MEDIA CASES IN FASHION
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MARC JACOBS
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UITVOERING
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RESULTAAT
Ruim 5000 extra vrienden op Foursquare 267.884 likes op Facebook Hoge mate van loyaliteit
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ASOS: ASOS FOLLOW FASHION
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UITVOERING
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RESULTAAT
Groot bereik 16-34 jarigen 30.000 dames gebruiken regelmatig de
Twitter feed Interactie met doelgroep Hoge mate van loyaliteit
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MAVI JEANS: MEET THE MAVIS
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UITVOERING
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RESULTAAT
Brand identification
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ANN TAYLOR: LOCATION BASED PROMOTION
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UITVOERING
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RESULTAAT
Enorme buzz afgelopen 48 uur Dialoog met potentiële klant Opbouwen loyaliteit
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BURBERRY: ART OF THE TRENCH
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RESULTAAT
Verjonging imago Interactie met doelgroep
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DIESEL: FACES OF STUPID
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UITVOERING
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RESULTAAT
Crossmediaal: billboards, TV-commercials, viral Maximale brand identification bij de consument 446.533 likes op Facebook Vervolgactie: “Be Stupid – push the red button“
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G-STAR: NEXT RAW REPORTER
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UITVOERING
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RESULTAAT
4.002 artikelen op blogs en nieuwssites wereldwijd Spinaward 2009 voor Beste media-inzet
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LEVI’S: DECLARE YOUR LIKES
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UITVOERING
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RESULTAAT
Populairste jeans top jeans 600-1000 likes 16.000 likes binnen 1 maand Totaal: 300.983 fans op Facebook
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JIMMY CHOO: TRAINER HUNT
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UITVOERING
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RESULTAAT NA 3 WEKEN
4.000 deelnemers Uitleg op Facebook 285.000 bekeken. 4.000 keer genoemd op Twitter. 1 op 17 van alle Foursquare
gebruikers in London volgde de actie. 250 blogs
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TOBI: AUGMENTED REALITY DRESSING ROOM
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RESULTAAT
Unieke gebruikersbeleving Extra dimensie online winkelen