Download - Top 10 Takeaways From ConFab 2014
TOP 10TAKEAWAYS FROM CONFAB 2014M.A. KLEIN
2345678910STRATEGISTS ASK HOW AND WHY THINGS ARE DONE. OTHERWISE, YOU’RE SHOOTING IN THE DARK.
1KRISTINE HALVORSON
1 345678910TO TALK ABOUT THE WEB AS A PLATFORM IS A MISTAKE. THINK OF IT AS CROSS PLATFORM.
2JEREMY KEITH
12 456789103M.A. KLEIN
NO MATTER WHAT TYPE, COLOR, SHAPE… ALL CONTENT SHOULD TIE TO BUSINESS GOALS.
123 56789104M.A. KLEIN
STAKEHOLDERS WANT TO BASE STRATEGY ON ANECDOTAL DATA? CALL OUT IT OUT AND MOVE ON.
FIGURE OUT WHAT THE USER WANTS FROM YOUR CONTENT MACHINE.
1234 6789105KATRINA CRAIGWELL GE
DELIGHT
MOMENT OF WONDER
CONNECTION
CONTENT RULES WE LIVE BY: KEEP IT SIMPLE. GET TO POINT. TALK LIKE A PERSON.
12345 789106FACEBOOK CONTENT TEAM
123456 89107CONTENT NIRVANA IS… NATANYA ANDERSON WHOLE FOODS
CUSTOMER GIVES A DAMN
BUSINESS NEEDS
1234567 9108CONTENT IS A CONVERSATION. FIGURE OUT WHAT ACTIVATES THE CONVERSATION… CONVERSATION BUILDS TO RELATIONSHIP.
AHAVA LEIBTAG
M.A. KLEIN
12345678 109RELATIONSHIPS ARE TO THE SOCIAL ERA WHAT EFFICIENCY IS TO THE INDUSTRIAL ERA. NILOFER MERCHANT
12345678910WHAT RELATIONSHIPS ARE YOU CREATING THROUGH YOUR CONTENT? JAMES GUNTER