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Page 1: Top 20 Spam Words To Avoid

This is Andy from Benchmark Email, and today we have How To Avoid The Top Twenty Spam Words, from the Benchmark Email Blog.

Page 2: Top 20 Spam Words To Avoid

Some spam words are obvious. Others are not. This is a list of the top 20 spam words to avoid. Some you may have never realized would get caught up in a spam filter.

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An obvious call to action, but one that will almost certainly trigger a spam filter. Respond, Answer or Return are better options.

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You could be talking about the number of people on Earth or stars in the galaxy. Be sure to use the full number, instead of the word.

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Even telling your customers than can pay with Credit Card or your company’s own Credit Card can land you in the spam folder. Instead, use Card, CC or Payment Method.

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Who doesn’t want a extra income? Emails trying to avoid spam filters, that’s who. Substitute Additional, followed by Earnings, Profit and Revenue.

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In the realm of spam words, this one is king. It often limits legitimate companies that do offer free services. Work in Complimentary or Gratis instead.

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This word will ticket your email for the spam folder, but Warranty will not. Other options are Guaranty and Surety.

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Your spam filter thinks everyone should work from an office, so rephrase it as Your Residence, At Your Abode or even In Your Living Room.

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We busted out the thesaurus for this one: Astonishing, Stupendous, Wondrous, Extraordinary, Sensational, Outstanding, Remarkable, Exciting, Alluring, Spectacular. You get the picture.

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It’s easy to accidentally slip this one in. You can’t even refer to Tree Leaves. Since it’s both a noun and a verb, we suggest you bust out the thesaurus for this one.

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Like food from the grocery store, it’s best to list the expiration date. You can also say “you have x days left until...”

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Both terms are worth avoiding. Go with Home Loan Cost or Residential Financing Percentage.

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Commitment and Responsibility are probably the best replacements, but Pledge, Covenant and Coercion are other options.

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Another one that’s easy to slip in unintentionally. Instead, go with Chance, Occasion or Opening.

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Another call to action that won’t make it through the spam filter. Better choices include Ask For, Request or Solicit.

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This word will trigger every single spam filter booby trap set to keep you from deliverability gold. Opt for Value, Cost, Fee, Charge or Outlay as replacements.

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A commonly used term, that should be substituted for Discontinue, Eliminate or Suspend.

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Like Billion, you’re better of going with the numerical form or saying Grand. Depending on your target audience, and how down you are, you may try Large, G-bird, Thundo or Geezil.

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Almost everyone uses this term in their email. It’s considered a best practice to have prevalent unsubscribe links. Instead, ask if your reader wishes to Cease or Stop Receiving Our Messages.

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Up there with the usual spam villain suspects of Viagra and Cialis. Use Discard or Drop Pounds.

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Avoid these spam words, and your email will avoid landing in the spam folder.

For visual learners: How To Avoid The Top Twenty Spam Words

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